It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start.
We’re here to tell you exactly what you need to start advertising today or in the near future:
1. Short and Long Term Goals for Advertising
This maybe sound like a no-brainer, but bears repeating: before you can start advertising, you have to know what your business goals are. Do you want to increase sales by 10%? Are you trying to increase brand awareness? A clear understanding of your short and long term goals will guide your advertising.
2. An Advertising Budget
Marketing and advertising are investments in your business. You need a budget that takes into account how much you can afford to spend and what you want to achieve from the goals you set. You can always reallocate funds later on but you’ll need a solid budget to start.
3. A Thorough Understanding of the Needs Your Product Fulfills
Advertising draws customers to your business by communicating the need your product or service fulfills. Therefore, it is important that you understand just what those needs are for your customers. Ask your current customers for feedback about why they do business with you to help you communicate clearly.
4. A Target Market for Every Advertising Campaign
A well-defined and well-researched target market will help you get the most from your budget by delivering your advertising to the right potential customers. Take a look at your best customer and factor in the need that your product fulfills to craft your advertising mailing list.
5. Competitive Intelligence to Understand How to Advertise
Before you start advertising you should know what your competitors are doing with their own advertising. This will help steer you towards methods that work for your industry, and keep you away from methods that aren’t working. You might even find a few ideas for your own advertising in the process.
6. An Advertising Plan
Finally, you’ll need a thorough plan for your advertising. Take into account all of the previous steps to decide when, where and how you want to advertise your business. Armed with the knowledge of your business, budget, target market and competition, you’ll be able to craft a winning strategy!
As an established business, you probably already have steps 1 through 4 completed, meaning you can get started ASAP. You may or may not hit it out of the park on your first try with advertising, but the important part is simply to begin. Remember, you can adjust and change your plan as needed for optimal success.
Do you have a burning question about how to get started advertising?