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Growth Strategies From Outside the Box

Small Business Marketing Ideas and Growth Strategies

“Growth is never by mere chance; it is the result of forces working together.” – James C. Penney, Founder of JCPenney

From restaurants to jewelry stores and horse farms to construction companies, businesses that are determined to grow don’t rely on chance.

And we’re seeing the evidence of that as great nominations continue rolling in for Dough to Grow award! If you haven’t nominated your business yet, there’s still time to enter for a chance at a cash infusion for your business.

Did we mention we’re giving away $10,000 in prizes? We’ll wait for a minute while you go nominate yourself…

Welcome back! As we’ve been thinking about determination and growth strategies, we came up with a few fresh, out-of-the-box ways to draw customers in and grow your business you may not have thought of yet:

Always exchange value.

The age-old way to grow a business is with the acquisition of new customers. But it can be easy to get lost in the world of marketing while you try to do that. Trying to reach new customers through every available avenue can sometimes accomplish less and simply spread your resources too thin.

It’s the old “quality vs. quantity” argument. When it comes to acquiring new business, quality is the way to go. Concentrate on the message you want to send to consumers. Then, make sure your brand is conveyed in a clear, easy to understand way everywhere your customers see your marketing message.

Create unexpected value.

You have a loyal base of customers who come back to your store for the great products and services you provide. To bring in new customers you have to create new value.

This could mean expanding your product line or offering a new service that complements your current business. But it can also mean finding new value in what you already offer.

Why do your customers buy your products? Are there other ways your product and services can bring value to your customers?

For example, you may sell homemade soaps that your customers buy for themselves but if you decide to package some together, you can draw in new business for gifts. Also, consider how your products and services can give back to your local community to reach out to new customers.

How do you ‘think outside the box’ to grow your business?



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.
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