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Category: Business Advertising Techniques


How Small Businesses Advertise in 2014

As a leader in digital and direct marketing, we’ve learned a thing or two about how and why small businesses advertise. We also know the value of going straight to the source, so recently we did just that in order to discover more about how small businesses are advertising in 2014. What we found out

What You Need to Start Advertising Today

It’s no secret that your business needs to use advertising to reach new customers. If you aren’t, it could be that you haven’t had the chance to give advertising a try, or you haven’t known how to start. We’re here to tell you exactly what you need to start advertising today or in the near

The Next Step to Understanding Your Customers

A healthy marketing strategy starts with identifying your target market and ideal customer, and then building out a plan to appeal to their wants and needs. To help you refine your marketing, it’s important to focus on the two major kinds of customers in that strategy. The two types of customers are people who skew

What Mobile Apps Can Do For Your Small Business

Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the

5 Ways to Use Video in Your Marketing

I bet you didn’t know that 90% of online shoppers say they find video helpful in making shopping and buying decisions. That’s a pretty strong statement about the marketing power of using video! I know what you’re probably thinking: isn’t video expensive? Well, it doesn’t have to be. Today you can take a quality video