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Category: Business Advertising Techniques


How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community

Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product

How to Utilize LinkedIn for your Small Business

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can

The Coupon Has Gone Digital: What You Need to Know

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times.

When to Ignore New Advertising Techniques

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your