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Category: Business Advertising Techniques

When to Ignore New Advertising Techniques

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your

Augmented Reality: the New Mobile Marketing Frontier

Launch your business to the next level by tapping into the growing world of augmented reality. No, it’s not science fiction anymore; but instead a cool tool for businesses that want to offer real-time deals and resonate with the mobile-savvy generation. Interactive Technology Augmented reality (AR is the common acronym), is still a developing technology.

How to Provide Top Notch Customer Service

Today, customer service doesn’t stop when the customer walks out of your business, or hangs up the phone. That’s because every interaction consumers have with your brand, whether in person or online, contributes to their perception of your level of service. In this hyper connected world, how do you make sure your service is achieving

Infographic: How Small Businesses Advertise in 2014

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be

The State of Small Business Digital Advertising in 2014

Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted