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Category: Business Advertising Techniques


Best Practices for Requesting Online Reviews

Customer opinions can hugely impact your business. Nowadays, sites like Yelp, Amazon, TripAdvisor, and Angie’s List give customers the power to rate and review businesses, changing how brands market themselves in a digitally connected world. While some business owners may see this as a scary proposition, others are capitalizing on the power of a great

Top 5 Misconceptions about Using Coupons in Your Marketing Strategy

Every day at Valpak, we see how a coupon strategy can help businesses grow, but some business owners are unsure about, or even wary of using coupons in their own marketing. Coupons may not have a place in everyone’s marketing strategy, but more often than not, their reasons are derived from preconceived notions of what

3 Examples of How Effective Online Reputation Management Can Save the Day

Thanks to social media, everyone has a voice. When people have a bad experience with a business – whether perceived or real – they can quickly take to the internet and tell the world about your brand, slinging bad reviews out into the digital world, potentially wreaking havoc on your business. How you respond can

Top 7 Ways You Could Be Screwing Up First Impressions in Business

Oftentimes, a lack of marketing ROI is blamed on the marketing campaign or medium of choice. It’s easy to say “that didn’t work” as opposed to really uncovering obstacles that might be getting in your way of converting new business. In our experience working with small businesses across the country, we’ve seen time and time

Using Video to Enhance Your Small Business Website

When you think about using video as part of your marketing arsenal, you probably cringe a little. There’s a large part of the small business community that is still under the impression that using video for marketing purposes is very costly, and doesn’t really add value or have a high ROI. Well, we’re here to