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Category: Business Advertising Techniques


How to Pick the Right Social Media Platforms

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important.

4 Ways to Keep Your Marketing Strategy Current

Where do you want your business to be a year from now? While most businesses create forecasts and sales goals, filling in the roadmap is more difficult. While you can’t predict the future with accuracy, you can strengthen your brand and outreach to weather the changes ahead. It’s easy to retreat into what’s worked and

Marketing to Millennials

2015 is the year Millennials are projected to surpass Baby Boomers as the largest living generation in the U.S. In addition to sheer numbers (75.3 million vs. 74.9 million), these 20- and 30-somethings will bring an estimated $1.68 trillion in purchasing power to our economy this year alone.[1] So if you’re not consciously marketing to

The 7 Emails Your Business Needs to be Sending

Sixty percent of marketers claim that email is a critical enabler of products and services, compared to just 42 percent of marketers in 2014, according to the 2015 State of Marketing Report. Well, we’re not surprised at all. That’s because we’ve seen firsthand the way traditional methods, like email and direct mail, have gained popularity

8 Ways to Promote Your Business for Valentine’s Day

Valentine’s Day is the nation’s biggest spending day, second only to Christmas. Show some love with special deals and promotions aimed at couples, singles and your entire community. Even if you’re not in a romantic kind of business, there are still plenty of opportunities to get in the game. Customer Appreciation “We love our customers!”