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Category: Business Advertising Techniques


How to Nail your SEO Strategy

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or

Move your Marketing Out of the Comfort Zone

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean

The Perfect Halloween Marketing Strategy for your Business

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your

Effective Facebook Marketing for Every Business

Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s

Case Study: Direct Mail Delivers Immediate Results for Restaurants

We’re just four short weeks away from the spookiest holiday of the year. Halloween! The seasonal marketing opportunities for retailers selling costumes and home decorations is an obvious one, but seasonal themes and holidays also provide opportunities for business you may not think of! Just because your business doesn’t sell items that could be used