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Category: Business Advertising Techniques

3 Examples of How Effective Online Reputation Management Can Save the Day

Thanks to social media, everyone has a voice. When people have a bad experience with a business – whether perceived or real – they can quickly take to the internet and tell the world about your brand, slinging bad reviews out into the digital world, potentially wreaking havoc on your business. How you respond can

Top 7 Ways You Could Be Screwing Up First Impressions in Business

Oftentimes, a lack of marketing ROI is blamed on the marketing campaign or medium of choice. It’s easy to say “that didn’t work” as opposed to really uncovering obstacles that might be getting in your way of converting new business. In our experience working with small businesses across the country, we’ve seen time and time

Using Video to Enhance Your Small Business Website

When you think about using video as part of your marketing arsenal, you probably cringe a little. There’s a large part of the small business community that is still under the impression that using video for marketing purposes is very costly, and doesn’t really add value or have a high ROI. Well, we’re here to

Case Study: Double Exposure In Valpak® Increases Consumer Response

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect

How to Pick the Right Social Media Platforms

Small businesses are busy, and there isn’t much extra time lying around to be spent engaging customers on every social media platform available. If you are moving forward with social media marketing for your local business, your next questions is probably “which platforms should I use?” This day in age, this question is increasingly important.