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Category: Direct Mail Advertising

Solo or Co-op Direct Mail: Which is Right for You?

Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your

Case Study: Attract Upscale Customers with Direct Mail

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact

Top 7 Holiday Marketing Tips

It’s safe to say that we are officially entering the holiday season! We’ve put away the ghouls and goblins, and now it’s time to prepare for the holiday shopping frenzy. In fact, there is no better time than the holidays to get your business’ direct marketing in action to reach your eager customers. If you’re

Why Local Coupons are Important for Advertising your Small Business

It’s the first week of September – or Savetember as we like to call it – and around here, we all know what that means. It’s National Coupon Month! If that doesn’t sound exciting enough, we’re also celebrating our 46th birthday. That’s 46 years of helping local businesses reach their customers, and helping consumers save.

Don’t Write Off Direct Mail for your Niche Business

Have you been wondering if direct mail is worth the investment for your niche business? You wouldn’t be alone. In fact, we get that question all the time. You serve a targeted community of people who are interested in the particular niche you provide, so is direct mail an effective way to reach those people?