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Category: Direct Marketing

Upselling Your Coupon Users with a Positive Customer Experience

As mentioned in our previous blog post centered around upselling with digital coupons, a positive customer experience can lead to an upsell of additional products and services that goes beyond the discounted coupon item. That same positive experience can also keep people coming back as loyal customers beyond the expiration date of their coupon. In

How to Upsell a Consumer Who Uses Digital Coupons

Digital coupons are found everywhere in today’s digital age. They are particularly popular among young consumers (96% of millennials have used digital coupons) and tech-savvy families. However, digital coupons are not like their hard-copy predecessors. Users tend to be flexible in their buying decisions, basing their purchases on what is offered rather than what they

Combining Print & Digital: The Ultimate Marketing Solution

It’s true, owning and operating a business has changed drastically in the past 20 years. Going from manual processes to automated processes, finding and retaining new talent and most importantly, switching up marketing tactics to appeal to the ideal consumer. Fortunately, we’ve identified the sweet spot that allows you to be flexible, while getting real

2015 Marketing Momentum Playbook

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well

What is Marketing Automation and Why Should Your Business Use It?

There never seem to be enough hours in the day, especially at work. After all, your business is successful and busy. So how do you make the most of your time and efforts? Have you considered marketing automation? Marketing automation is … tactics and/or software that allow your business to more effectively market on multiple