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Category: Direct Marketing

Direct Marketing Explained

The world of marketing continues expanding and changing every year, with new ways to use existing channels, and exciting innovations like mobile marketing. However, it’s important to remember the tried-and-true channels that got us where we are today. In fact, with so many changes, sometimes it is unclear where traditional channels end and new channels

Improving the Call-to-Action in your Marketing

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your

How Your Competitor is Using Digital Marketing

Do you feel like you’re up to speed when it comes to recognizing the importance of competitive intelligence? If you need a refresher, start with this post. Once you have the general overview from a business strategy perspective, make sure to jump over and learn how to evaluate your competitor’s print advertising here. Now we’ll

Stop Wasting Your Time with This Mistake

You’ve got it all – a fantastic product or service, and a killer advertising campaign. Nothing can go wrong, right? Well, not so fast. The biggest mistake we find small business owners making is overdoing the information within their direct mail ads. You love your business, and with good reason! That means it can be

How Direct Marketing is Like a Classic Novel

A simple definition of marketing is elusive because there are so many variables at play. For that very reason, we’ve shared the myths that surround marketing and how you can handle them. That topic got us thinking… In many ways, the direct marketing side of the marketing plan is actually a lot like one of