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Category: Direct Marketing


Be A Better Business with Call Tracking

Remember when we talked about the importance of pairing call tracking you’re your direct mail campaigns? More sales, better ads, greater revenue, etc… Well, it looks like Direct Marketing News agrees with us, and to be honest, we’re not surprised! From better customer service to higher close rates on sales leads, the benefits using call

Case Study: Bianco Diamond Plumbing Tests Advertising and Sees Results

In the fast-paced world of business, it’s important to continually test your marketing strategy. Your goal is to connect with your local customers and grow your business, and testing how your marketing dollars are working will help you do that more effectively! I could talk about direct mail best practices all day long, but nothing

How Direct Marketing is Like a Zoo

Running a business, planning a marketing campaign, managing everyday life and keeping an eye to the future can often be hectic. It may be true that all that “organized chaos” of life sometimes feels as fast-paced as running a zoo full of wild animals, but I’m going in a different direction. In a way, a

6 Reasons Direct Marketing and Blogging Are a Perfect Match

“To blog or not to blog.” Many businesses find they are asking themselves that very question as they try to find more time in the day for marketing activities. Sharing or curating content online (also known as content marketing) has become more popular as a way to attract customers. So, we’ve been thinking about how

Simple Marketing Strategy Changes That Can Have a Big Impact on your Local Marketing

Your ability to adapt to changes within your industry and still promote your business will be integral for the success of your marketing strategy. That’s why making the right adjustments along the way can position your business as an industry leader and help you stay competitive. These don’t need to be monumental changes—a few small