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Category: Direct Marketing


How Direct Marketing is Like a Zoo

Running a business, planning a marketing campaign, managing everyday life and keeping an eye to the future can often be hectic. It may be true that all that “organized chaos” of life sometimes feels as fast-paced as running a zoo full of wild animals, but I’m going in a different direction. In a way, a

6 Reasons Direct Marketing and Blogging Are a Perfect Match

“To blog or not to blog.” Many businesses find they are asking themselves that very question as they try to find more time in the day for marketing activities. Sharing or curating content online (also known as content marketing) has become more popular as a way to attract customers. So, we’ve been thinking about how

Simple Marketing Strategy Changes That Can Have a Big Impact on your Local Marketing

Your ability to adapt to changes within your industry and still promote your business will be integral for the success of your marketing strategy. That’s why making the right adjustments along the way can position your business as an industry leader and help you stay competitive. These don’t need to be monumental changes—a few small

Valpak Named Best for Vets: Direct Marketing Franchises 2013

This coming Monday is a day millions of people eagerly anticipate throughout the cold and dreary months. It’s the unofficial start to summer, and it kicks off the season of spending days at the beach, kids running lemonade stands, and enjoying an alfresco evening under starry skies. Most importantly, it’s Memorial Day, a day to

SMS Texting Part 2: Crafting your Text Message

A few weeks ago, I wrote about some of the biggest SMS text marketing fears that business owners have.  I walked through everything from invasion of customers’ privacy to general disinterest, in hopes of illustrating the reality of SMS text opportunities that exists because of one simple thing: most consumers do want to receive deals,