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Category: Direct Marketing


The ‘Sell Your Value Better’ Technique

At some point, every business owner has heard the words “I can’t afford you.”  It may put you on the defense, sting a little bit or give you motivation to keep selling. When you hear that phrase, what do you do? What should you do? Over the years, I’ve figured out one way to overcome

Six Direct Marketing Mistakes to Learn From: True Stories from a Direct Marketing Company

After years in the direct marketing world, we’ve seen it all. We’re sharing common direct marketing mistakes so you don’t have to learn the hard way about what works and what doesn’t. The good, the bad and the ugly. After years in the direct mail advertising world, we’ve seen all the best direct mail marketing ideas.

14 Hot Direct Marketing Terms You Need to Know – Part 1

Every business has their own language… Like…“So let’s mail four NTAs, which is 40M this month, with your CP44 ad.” Or… “For your solo mailing we’ll mail 1MM 4/4 with an aqueous coating.” Huh? Spend enough time around a direct marketer in his element too long and you’re bound to hear some jargon-filled sentences like

A Picture’s Worth a Thousand Words

Wondering if now is the time to market your services and products to consumers?  The answer is easy to see Sure, we could bore you with a long detailed report filled with graphs and charts and small print spreadsheets – but who has time for that? Infographics are the latest trend in communicating information in

Women Rule the World: How women influence the purchase of nearly everything & four tips for wooing them in your ads

There’s a new buzzword that could very well determine the state of your business.  Even with all the talk about the state of the U.S. economy, it’s probably a term you haven’t heard before. Here it is: sheconomy. It’s used to describe a simple fact: women buy or influence 85% of purchases in the United States.  Women