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Category: Direct Marketing

Direct Marketing Is Like a Family Recipe

The tryptophan has officially worn off and the hours of napping and football watching on the couch are a happy memory. Now it’s time to hang the stockings, put up the tree and dive into celebrating the next holiday season! All the food and family time has me thinking about how direct marketing is actually

Direct Marketing For Beginners: What You Need to Know To Get Started

Whether you’re a new business owner, handling the marketing for a company or just you’re trying new ways to reach out to your local customers, direct marketing is a great way to bring in new business. Like anything new, we know it can seem a little daunting if you’ve never tried your hand at it

Be A Better Business with Call Tracking

Remember when we talked about the importance of pairing call tracking you’re your direct mail campaigns? More sales, better ads, greater revenue, etc… Well, it looks like Direct Marketing News agrees with us, and to be honest, we’re not surprised! From better customer service to higher close rates on sales leads, the benefits using call

Case Study: Bianco Diamond Plumbing Tests Advertising and Sees Results

In the fast-paced world of business, it’s important to continually test your marketing strategy. Your goal is to connect with your local customers and grow your business, and testing how your marketing dollars are working will help you do that more effectively! I could talk about direct mail best practices all day long, but nothing

How Direct Marketing is Like a Zoo

Running a business, planning a marketing campaign, managing everyday life and keeping an eye to the future can often be hectic. It may be true that all that “organized chaos” of life sometimes feels as fast-paced as running a zoo full of wild animals, but I’m going in a different direction. In a way, a