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Valpak Franchisees Celebrate National Coupon Month with Community Outreach

It’s National Coupon Month – our favorite month of the year – and we’re celebrating in a big way. But you might be surprised to see your local Valpak office celebrating in a different way – by spending time volunteering in their community. Our Valpak representatives have a long history of giving back to their

A Business Owner’s Guide to the Mind of a Couponer

Our favorite month of the year is here again. You guessed it right, it’s National Coupon Month! Or as we like to call it: Save-tember. While we are celebrating all-things-coupons, we thought we’d give you a fresh take on what coupons can do for your small business. Not only are coupons a great way to

Do You Know What Consumers Want?

Understanding what consumers want is the first step in designing an ad that gets the phone ringing “What offers work best?” “What’s going to get the phone ringing?” “What makes a good ad?” These are questions we hear quite often from local businesses, and after years of research and four decades in the direct marketing

9 Ways for Coming Up with Stellar Offers That Work

If you’re trying to come up with an offer for your business that is compelling, meaningful and sustainable, here are nine strategies you can use to get those creative juices flowing. Showcase your every-day values.  Find the things on your product roster that are always a bargain, or the service you can deliver as a

How to Know If Discounting Is Right for You

Did you know that 70% of people think couponing is just as much a part of American life as apple pie? People expect discounts, and even prefer businesses that offer them.  In fact, there are some items people refuse to buy without a coupon.  Check out more statistics to find out what those products are.