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Category: Mobile Text Marketing


Valpak Mobile App Helps Consumers with Summer Savings

Summer is in full swing, and for tourism world, it’s the busy season as consumers take off for long awaited vacations. When people plan for their vacations, they want to know how they can save money without sacrificing the fun. It is no wonder that many of these consumers are turning to their smartphones to

SMS Texting Part 3: Get the Word Out

Now that you’ve quelled your fears about starting an SMS campaign and determined the text message campaigns and offers you want to provide your customers, you need to let them know that they can sign up to receive your offers wherever they are! Starting an SMS contact list can seem like a daunting task but

SMS Texting Part 2: Crafting your Text Message

A few weeks ago, I wrote about some of the biggest SMS text marketing fears that business owners have.  I walked through everything from invasion of customers’ privacy to general disinterest, in hopes of illustrating the reality of SMS text opportunities that exists because of one simple thing: most consumers do want to receive deals,

Mobile Marketing Tips for 2013: How to Drive Sales with Text Message Marketing

Mobile marketing is perhaps THE hottest trend in small business advertising in 2013 – and text advertising is one of the most effective ways that you can ride on the mobile marketing train. And why wouldn’t you want to? 94% of text messages are opened upon receipt – and 26% of adults who saw a

SMS Texting Part 1: Biggest Fears for Small Business

200 Billion. It’s kind of a silly sounding number, right? It’s so large; we can hardly wrap our minds around it. But did you know that in the U.S., consumers send almost 200 billion texts per month? As a marketer, when I hear that, I can’t help but see great potential for reaching consumers through