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Category: Small Business Marketing

Step-by-Step Guide to Claiming Your Google Business Listing

Is your business on Google? Chances are that it is–whether you know it or not–but you might not have claimed your business’s Google Place page yet. While the steps are easy and pretty straight forward, there are some tips and tricks that we will discuss in this post to make it simple for anyone to

Top 4 Small Business Website Design Mistakes

It’s difficult to run a brick and mortar small business and still have time to focus on your online presence. Many times, business owners struggle to find the right balance of tidying up their storefront and updating their website. That’s why we’ve gathered a few tips to help you evaluate your online presence, specifically your

4 Tips for Small Business ‘Spring Cleaning’

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than

Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing

Generations in the Workplace: The Hiring Process

There are currently three distinct generations working side by side in the average workplace. They are the baby boomers, Gen Xers and millennials. In addition, your business might even have a traditionalist at work, and you can’t forget the soon-to-be-working Generation Z. So how can your business hire the right mix of these generations and