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Category: Small Business Marketing

Valpak and Huffington Post Offer Valuable Insight into your Customers

Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact

Get Customers Buzzing About Your Business

It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing

Crafting the Perfect Independence Day Mailer

For many businesses it’s the highlight of the summer; the “Black Friday” of the season, if you will. We’re talking about Independence Day, of course! As the last big holiday before fall, it’s the opportune moment to rope in locals and tourists alike for big sales and increase your business’ foot traffic. Naturally you want

Competitive Intelligence: Print Marketing

By now you probably know why competitive intelligence is important, and how your business can utilize it to your advantage. If you missed our first post about competitive intelligence, don’t worry! You can hop over and check out all the basics by going here. We’ll wait for you to come back. Done? Great. Now we’re

Top 3 Tips for Small Business Reputation Management

It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative