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Category: Small Business Marketing

4 Tips for Small Business ‘Spring Cleaning’

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than

Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing

Generations in the Workplace: The Hiring Process

There are currently three distinct generations working side by side in the average workplace. They are the baby boomers, Gen Xers and millennials. In addition, your business might even have a traditionalist at work, and you can’t forget the soon-to-be-working Generation Z. So how can your business hire the right mix of these generations and

How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there

The #1 Myth About Digital Coupons

Coupons remain one of the best ways to reach new and loyal customers. They help businesses increase sales, drive foot traffic to brick-and-mortar stores, and garner brand awareness within the local community. We’re saying all of this to make a point: coupons aren’t becoming a thing of the past. In fact, digital coupons are quickly