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Category: Small Business Marketing

Don’t Overspend on Small Business Marketing

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your

What Coupons Can Do For Your Small Business

Sometimes the basics are all you need. While marketing continues to expand into new mediums like mobile and digital, the traditional methods continue to thrive. In the instance of owning a small business, sometimes even one basic marketing method can do wonders for your marketing efforts. I’m talking about the coupon. Unsure of whether or

How to Turn Angry Customers into Happy Ones

Customer service is the foundation you build your business’s reputation, so it makes perfect sense that you should place it high on your priority list. Even if you’re focused on giving your customers fantastic service day in and day out, you may still wind up with an unhappy customer every now and then. Don’t panic!

Valpak and Huffington Post Offer Valuable Insight into your Customers

Did you know that 74% of people find those who save money responsibly more attractive? This means that the tides have turned, and those who save, not spend, are the new sexy. So, what does that have to do with you as a small business owner? Well, we’ve found some ways it should actually impact

Get Customers Buzzing About Your Business

It’s one of the undeniable truths about marketing a business: you can’t beat good old-fashioned word-of-mouth marketing. The question is how do you get customers buzzing about your business to all their friends, family, and acquaintances? To help you with the “how” of this powerful form of marketing, we’ve rounded up the best word-of-mouth marketing