Jim and Toni Hackett are the new owners Valpak of Coastal Carolina. They mailed their first Blue Envelope® in June to 60,000 homes in the Cape Fear Region, which includes New Hanover, Pender and Brunswick counties.
With 25+ years of marketing, sales and business management experience, Jim is a strategic and entrepreneurial business executive dedicated to meeting client needs with creative solutions. As an experienced media executive, Jim was aware of Valpak for a long time. So, when it came time to venture into becoming a business owner, Valpak was top of mind.
Having held senior-level sales and marketing positions with Parade Publications and Gannett Newspapers, Jim’s experience provides an excellent background for owning a Valpak franchise. He has served on the board of directors for the American Advertising Federation (AAF), the Consumer Healthcare Products Association (CHPA) and the Promotion Marketing Association (PMA), which awarded Jim its Beacon Award for his contributions to the promotion industry.
Toni Hackett had a long career at Princeton University working in Hellenic and Women’s Studies. Prior to joining Princeton, she worked at ABC/Cap Cities Communications as a technical writer.
Since moving to the Wilmington area from Yardley, Pennsylvania, Jim and Toni have enjoyed making new friends and Wilmington’s world-class beaches, golf courses, and many fine restaurants and galleries.