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What Coupons Can Do For Your Small Business

coupons and discounts help promote small businesses
Sometimes the basics are all you need. While marketing continues to expand into new mediums like mobile and digital, the traditional methods continue to thrive. In the instance of owning a small business, sometimes even one basic marketing method can do wonders for your marketing efforts.

I’m talking about the coupon. Unsure of whether or not coupon ads are the right choice for your business? Check out these three big ways coupon advertising can help your business grow.

Gain valuable customers with coupon advertising.

It’s a common misconception that coupons devalue your brand and only entice customers looking to save money because they have to save. Studies of coupon use show that’s simply not true. In fact, coupon users typically have an income of $100,000 or greater and are college educated. These are educated consumers looking for great products and services that offer them real value.

When you use coupons for your small business, you attract shoppers who have the potential to be loyal and profitable customers over time. Furthermore, consumers often report feelings of happiness when they use coupons. Those feelings often translate to the buying experience and the products themselves after purchase. Talk about a positive impression for your small business!

  • Key Takeaway: Coupons help your business attract smart customers who leave your business with positive feelings about the overall experience.

Encourage customers to try your business with coupons.

There are many reasons why a customer might be holding off on giving your products or services a try. A very common reason is the price point. Whether the consumer is tightening their budget, or hesitant to spend on a product they are unfamiliar with, a coupon can help lower that barrier to entry. By offering a great deal, you can rope in customers you might not have otherwise. Once they’ve tried your great products and services, that positive experience will convince them to stick around and keep coming back to you.

  • Key Takeaway: Coupons draw in customers you wouldn’t normally capture because they remove price related barriers to entry.

Bring customers back with deals.

Whether a customer has recently come in, or it’s been a while, a coupon can help reel shoppers back into your business. This is an especially effective way to reconnect with customers who may have only come in once or twice, because it reminds them about your great products and services. Coupons can be a valuable form of reminder advertising to help keep your business top-of-mind for your current customers so they come back time and time again. Since coupons are seen as a great value, they also help establish your business’s goodwill with your customers.

  • Key Takeaway: Coupons keep your business top-of-mind and your customers coming back to you time and time again.

With coupons the options are limitless. You can drive traffic, sales or brand awareness to help take your marketing campaigns to the next level.

Have you tried coupons for your business? If so, what’s been the greatest advantage?



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.
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