Stay Connected


Direct Marketing Is Like a Family Recipe

How direct marketing is like a family recipe

The tryptophan has officially worn off and the hours of napping and football watching on the couch are a happy memory. Now it’s time to hang the stockings, put up the tree and dive into celebrating the next holiday season!

All the food and family time has me thinking about how direct marketing is actually kind of like a family recipe. Here’s what I mean…

The best recipes are tried and true

There’s a reason you keep going back to the same family recipes each year, and it’s because they never let you down. They’ve been passed along through generations of cooks, and picky eaters. Since they’ve stood the test of time, you never second-guess their reliability and ability to bring your family together.

Direct marketing has also stood the test of time, and after 40 years in the business, Valpak can attest that it’s not going anywhere any time soon. That’s because it has a proven record of positive ROI. Direct marketing continues to provide successful campaigns that you, as a small business owner, can put your faith in.

Family recipes involve collaboration

The family member who started your family recipe probably didn’t do it all alone. Even if they did, over the years other family members contribute ideas to help make it better. Even today, the execution of that recipe may involve multiple family members gathering around the kitchen to help each other perfect the tasty dish.

Direct marketing has also learned from the changing environment by branching out into online and digital marketing strategies for optimal success. When you plan your next campaign, remember that you don’t have to do it alone. In fact, seeking out help will only improve your campaign.

Family recipes are made up of precise ingredients

The great family recipes passed down involve a precise list of ingredients, which work together in perfect harmony. Just as a great direct marketing campaign requires many different pieces that come together to form a perfect message. The combination of print, mobile and online marketing form a well-rounded campaign that when matched with consistent messaging and content, draw customers to your door and your website.

What “recipe” are you using for your holiday marketing this season?



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.
Get Started Today!
Ready to Take Action? Reach your best customers today – Valpak can help. Click here to connect with us in your area to get started!

blog comments powered by Disqus