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Direct Marketing Delivers Targeted Clients & Measurable Results

Advertisements that present an offer or ask the prospect to take some form of action are all considered Direct Marketing, whether in print, on the internet, or in broadcast.

  • Valpak Direct Marketing gets your ads out where they can do the most work for you.
  • Reach current and potential customers by targeting the demographics that will produce the best response rate for your marketing dollars.
  • You can then track the responses and measure the success rate of your offer. These responses also provide you with valuable information about who your best customers are, and where to focus your marketing efforts.
  • Direct Marketing offers you a way to continually improve the success rate of your marketing through constant feedback straight from your customers.


The Power of the Mailbox®

Your best offers go directly in the hands of your customers.

Building on 40 years experience, Valpak can help you take full advantage of the power of Direct Mail. We’ve helped hundreds of thousands of businesses attract customers with proven, effective offers.

With Valpak you’ll find:

  • more potential customers
  • improve your response rates
  • and generate the best ROI.

Newspaper readership is in decline.

Only two in five U.S. adults (43%) say they read a daily newspaper, either online or in print almost every day, according to an Adweek Media/Harris Poll.

National and cable TV and radio choices are too numerous to effectively and affordably target local audiences. However, almost everyone checks his or her mailbox daily.

What’s more:

  • Direct Mail is the only form of marketing that lets you choose who receives which offers, when they receive them, and then tracks if they respond to your offer.
  • Pinpoint the customers you want and make an offer specific to them, even change your offer for different groups you want to target.
  • Direct Mail is a versatile tool that you can’t afford not to have in your marketing plan.


Helpful Hints to Grow Your Business


Deliver an ad designed for success.

A great ad needs to grab attention, create interest, and make consumers take action. How can one ad do all of these things? Based on our 40 years of experience, Valpak has developed a formula for success, and we’ll share it with you. Just download our tutorial on how the Valpak ad format has been designed to help you create the most effective ads.



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.