You don’t need to be told how important it is for your small business to have a great website. As the online hub for all your information, your website could be the first impression your products and services make on a potential customer. That means it is essential for your website to be top-notch.
Don’t worry, it’s easier than you think. Here are 8 quick tips for making your small business website something to be proud of:
1. Website Speed
Your website needs to load in a timely manner. A few seconds is all you have to make sure customers don’t click away. Using a proper hosting company that offers fast downloading speed for your website should be a priority.
2. Responsive Web Design
Since more and more customers search for information on their mobile phones, your website needs to be prepared. Responsive design allows your website to look attractive and professional on any device. That means whether a customer finds your site on their PC, tablet, or smartphone, they’ll be greeted by a great website.
3. Content Storytelling
Make sure your website is filled with great content that tells a story about your business. Storytelling is a powerful tool to market your products and services to new and old customers. Weave a story throughout the pages of your site to use this tool to your advantage as part of your digital marketing strategy.
4. Keep it Current
A very important feature of a website is current information about the business. When a potential customer pulls up your site, they want to trust that the information they are viewing is relevant and correct. Keep your site’s contact information up-to-date and add any specials or seasonal offers when relevant.
5. Competitive Analysis
Get all the facts about good website practices in your industry. Check out the direct and indirect competition to gain valuable insight into direct marketing practices and benchmarks. These will help you create a business website that really stands out.
You want to make sure your website visitors take the next step to connect with your business. Provide a call-to-action to let them know just what that next step is. Include links to things like your email, social media profiles, partners or relevant clients, and other contact information. That way your visitors will also have an avenue to further the blossoming relationship.
Don’t operate your website in a vacuum. When customers search for your products and services, you want your business to come up in the search results. Use good SEO practices to help your website’s search ranking improve and get more interested customers to your site.
8. Direct Marketing
You don’t have to wait for customers to come to you all the time. Promote your website to let people know they can view your business and information when it’s convenient for them. Direct prospects to your website through social media, advertising campaigns like direct mail, and in store word-of-mouth.
What questions do you have left about making a successful small business website?