Mobile marketing is the latest marketing frontier for local businesses to take advantage of, and as your consumers are getting more mobile, it’s time to follow suit. As a small business owner, you might be wondering just what you need to use to reach these mobile customers. One of the most common debates in the mobile marketing arena is this: should I make a mobile app for my business?
Well, we’re here to help you answer that question! Consider the following:
- Users spend approximately 2 hours and 49 minutes on their mobile phone every day
- About 2 hours and 19 minutes of that time is spent on mobile apps
That means your customers are spending a significant part of their day on their phone, and they’re already predisposed to using mobile apps. What can creating an original mobile app do for your business?
Mobile apps can help keep your business top of mind
A mobile app sits on your customer’s phone, serving as an ever-present reminder of your business. That means your customers will have your business top of mind the next time they find themselves needing something related to your products or services. Take that one step farther by including push notifications in your app, and they’ll receive occasional reminders about your business, no matter where they are.
Use mobile app development to foster communication
Mobile apps are a great way to send customers messages that align with and support your overall marketing. Apps can also provide an easy way to collect feedback from customers. Running small surveys on your mobile app can give you instant feedback on a new product, service or brand experience. The app can also allow customers to send you reviews, comments, or questions for ultimate two-way communication.
Apps can help increase sales and foot traffic
When you have an app that provides a service to your customers, you’ll stay top of mind and foster communication naturally. The result of these two benefits is often that you’ll increase sales and foot traffic as you gain loyal customers who experience your brand on the go. It’s a win-win for you and your customers!
Now for the big question, should you create a mobile app for your business?
Clearly, mobile apps can be immensely beneficial to your small business. The easy answer is yes, you should create a mobile app, however it is important to dig a little deeper, and make sure you can provide an app that serves a unique and helpful purpose to your customers.
Let’s say you run a spa. Your app could offer the ability to make an appointment, deliver tips for stress-free living and even send reminders for when it’s time to stop back in for a customer’s next therapeutic massage. Think creatively about how your app can solve customer’s problems or answer their questions, and you’ll likely find some way to provide a unique service through a mobile app.
However, if you don’t think you can deliver a unique service, you should spend your mobile marketing time and investment on making sure your mobile web experience is top-notch. On the other hand, you might be ready to have a mobile app, but now is not the perfect time. In that case you can get your feet wet by using other apps (like the Valpak app!) or by partnering with a complementary business to share the costs.
What would your mobile app’s unique service be for your customers?