Do You Know the 5 Rules for Coupons?

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

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2015 Marketing Momentum Playbook

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

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How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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We’re just four short weeks away from the spookiest holiday of the year. Halloween! The seasonal marketing opportunities for retailers selling costumes and home decorations is an obvious one, but seasonal themes and holidays also provide opportunities for business you may not think of! Just because your business doesn’t sell items that could be used...

pizza-hut-halloween-case-study

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

benefits-of-outsourcing-marketing

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

community-involvement-ideas-to-increase-sales

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

how-to-craft-your-value-proposition

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

linkedin-advertising-steps-for-businesses

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

marketing-budget-tips

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

call-to-action-marketing

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times....

coupon-advertising

It’s the first week of September – or Savetember as we like to call it – and around here, we all know what that means. It’s National Coupon Month! If that doesn’t sound exciting enough, we’re also celebrating our 46th birthday. That’s 46 years of helping local businesses reach their customers, and helping consumers save....

local-advertising

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your...

how-to-advertise-your-business