5 Reasons To Outsource Your Marketing

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

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How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

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Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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For many businesses it’s the highlight of the summer; the “Black Friday” of the season, if you will. We’re talking about Independence Day, of course! As the last big holiday before fall, it’s the opportune moment to rope in locals and tourists alike for big sales and increase your business’ foot traffic. Naturally you want...

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If you’re running a small business, you may have concerns about digital marketing. What are the best practices? What do I absolutely need, and what don’t I need right now? These are all valid questions, especially in a digital world that seems to be rapidly changing! You probably have a website already, but with the...

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By now you probably know why competitive intelligence is important, and how your business can utilize it to your advantage. If you missed our first post about competitive intelligence, don’t worry! You can hop over and check out all the basics by going here. We’ll wait for you to come back. Done? Great. Now we’re...

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As the temperatures outside rise and the sun beckons us outdoors, attention spans tend to shrink. Whether or not your business experiences a summer slump, you can’t let productivity slow due to the pretty weather and swimming pools. To help you fight the dog days of summer, we put together 7 ideas to keep you...

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It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

top-3-tips-for-small-business-reputation-management

Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

the-essential-email-marketing-guide-for-small-businesses

We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

why-the-competition-matters-competitive-intelligence

Have you been wondering if direct mail can truly deliver results in terms of sales and foot traffic? If you are, you certainly aren’t alone. Pier 1 imports decided it was about time they found out for themselves if Valpak could increase their sales. To test out this theory, Pier 1 sent out a compelling...

case-study-pier-1-increases-sales-and-foot-traffic-with-direct-mail

At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

seo-for-small-business-made-easy

We’re in the midst of graduation season, Memorial Day will be here in just a few days, and before you know it, people will be hanging out at the pool. You know what that means, right? It’s time for the summer tourists to start trickling into a town near you. Whether you own a business...

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