9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

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Google’s Mobile-Friendly Update: How will it affect you?

Quick, without looking, what are the two things every business owner needs to do in April? If you could only think of taxes, you may be headed for trouble. On April 21st, Google is scheduled to change their search engine algorithm, which will penalize sites that are not mobile responsive. Considering that about half of...

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3 Step Guide to Advertising the Best Offer

Everyone loves a deal. That’s why including a promotional offer as part of your overall marketing strategy can be a good way to drive new business. But for small business owners, deciding on which products or services to promote in an offer can be a taxing decision. An effective promotion is not chosen randomly, but...

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Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

small-business-checklist-for-2015

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

small-business-marketing-ideas-for-2015

You’re in the thick of the holidays right now, but that’s not all. You’re also reviewing 2014 successes and challenges in order to create the perfect marketing plan for 2015. Talk about crunch time for your business! Maybe you’ve already set up your holiday campaigns, and now it’s time to coast through the end of...

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Normally, Twitter is thought of as the go-to channel for sharing your daily life updates – from your meals to your commute. But the social network has evolved to be so much more than that today. Now, it is a real-time social media platform that consumers turn to when they want the latest information on...

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Growing a restaurant business is a challenging yet rewarding mix. As the owner, you know this better than anyone. In fact, we probably don’t have to tell you that every good restaurant marketer is focused on two main goals: nurturing your current loyal customers and finding new customers. Dining & Entertainment Program Finding new ways...

direct-marketing-for-restaurants

Thanksgiving is finally here! It’s time for family, friends and good food. We know that as a small business owner, you’re still thinking about your next business steps — from Black Friday to the ongoing holiday season. So we gathered the best in recent small business marketing news and tips for you to peruse while...

interesting-articles-for-holiday-reading

Direct mail is a valuable marketing tool for businesses of all shapes and sizes. As such, there are two distinctly different options your business can choose from when planning your direct mail marketing campaign. So let’s break down the options. Solo Direct Mail One option is sending out a direct mailer all by yourself. Your...

solo-and-co-op-advertising-with-direct-mail

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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