4 Tips for Small Business ‘Spring Cleaning’

As most businesses head into the last sprint of quarter one, it’s the perfect time to tie up loose ends, evaluate year to date performance and establish processes and strategies to continue momentum. This is true for businesses regardless of their size. So, as a small business owner, what better way to accomplish this than...

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Case Study: Double Exposure In Valpak® Increases Consumer Response

As we move closer to the first day of spring, March 20, the weather is beginning to warm, flowers are beginning to bloom and sales could begin to increase. Although you don’t have control over the weather or flowers blossoming, you do have control over your sales (to an extent). This spring is the perfect...

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Content Marketing: What it Means for Small Business

What is Content Marketing? You’ve probably heard the term content marketing, especially if you’ve looked to experienced marketing individuals or agencies to handle your business’ marketing needs, but that doesn’t necessarily mean you’ve grasped the true definition. According to the Content Marketing Institute, “Content marketing is a strategic marketing approach focused on creating and distributing...

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The world of marketing continues expanding and changing every year, with new ways to use existing channels, and exciting innovations like mobile marketing. However, it’s important to remember the tried-and-true channels that got us where we are today. In fact, with so many changes, sometimes it is unclear where traditional channels end and new channels...

what-is-direct-marketing

It’s safe to say that we are officially entering the holiday season! We’ve put away the ghouls and goblins, and now it’s time to prepare for the holiday shopping frenzy. In fact, there is no better time than the holidays to get your business’ direct marketing in action to reach your eager customers. If you’re...

top-7-tips-for-holiday-marketing

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

how-retail-stores-can-use-the-buying-cycle

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

mistakes-to-avoid-with-social-media-marketing

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

how-to-stay-motivated-for-your-business

In a world as hyper connected as ours, chances are your small business has a website, and you’re eager to make it the best it can be. On the flip side, if your small business does not have a website, it’s definitely an idea worth exploring. While working to establish a social media presence or...

fundamental-seo-strategy-for-businesses

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” – John F. Kennedy It’s easy to get comfortable in business. You find a pattern that works for you, so you stick with it. However, sticking with the same-old-same-old in marketing can mean...

how-to-refresh-your-marketing-techniques

This Halloween, create a campaign that a black cat would rate two paws up. From a marketing perspective, it’s frighteningly easy to draw inspiration from this holiday for increased sales and foot traffic. Just follow our tried-and-true strategy for success. 1. Consider altering your product or service A creative way to attract customers to your...

marketing-strategies-for-halloween

Facebook is everywhere. Once upon a time, it was just a place where college students interacted online, but times have changed, and Facebook, along with many social media channels, has evolved. The people who use Facebook span generations, income levels, relationship categories and location. Now, people don’t just post pictures and messages on each other’s...

make-the-most-of-your-facebook-business-page

Too often, small business owners jump in headfirst and hurry to get their doors open and their businesses off the ground. Maybe you’ve felt the drive yourself. You’ve got great products and services, and you can’t wait to start selling them to customers who want and need them. Many business owners realize after hitting the...

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