How to Prepare your Small Business for the New Year

Employees are starting to head out for vacation, and the time to celebrate 2015 is right around the corner. You may already be carried away with festive excitement, or you may be feeling the time squeeze as the end of the year draws near. If you’re feeling the pressure, don’t panic. There’s still time to...

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Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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It’s the first week of September – or Savetember as we like to call it – and around here, we all know what that means. It’s National Coupon Month! If that doesn’t sound exciting enough, we’re also celebrating our 46th birthday. That’s 46 years of helping local businesses reach their customers, and helping consumers save....

local-advertising

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your...

how-to-advertise-your-business

Launch your business to the next level by tapping into the growing world of augmented reality. No, it’s not science fiction anymore; but instead a cool tool for businesses that want to offer real-time deals and resonate with the mobile-savvy generation. Interactive Technology Augmented reality (AR is the common acronym), is still a developing technology....

augmented-reality-the-new-mobile-marketing-frontier

Today, customer service doesn’t stop when the customer walks out of your business, or hangs up the phone. That’s because every interaction consumers have with your brand, whether in person or online, contributes to their perception of your level of service. In this hyper connected world, how do you make sure your service is achieving...

customer-service-skills

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be...

infographic-how-small-businesses-advertise-in-2014

Have you been wondering if direct mail is worth the investment for your niche business? You wouldn’t be alone. In fact, we get that question all the time. You serve a targeted community of people who are interested in the particular niche you provide, so is direct mail an effective way to reach those people?...

direct-mailing-for-small-businesses

Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted...

digital-advertising-and-social-media-news

If you keep up with our blog, you should be pretty well-versed in all things related to competitive intelligence. However, if you’re just joining the party, you may need to do a little catching up before you read on. Learn all about why competitive intelligence is important for your small business with our post on...

competitive-intelligence-and-analysis

They call it the golden years for a reason. After all, senior citizens typically have 47x the net worth of households headed by the age group around 35. Connect with your more “mature” customers with the help of these target marketing tips. Say it with me – direct mail advertising. To put it simply, your...

marketing-to-seniors

Sometimes the basics are all you need. While marketing continues to expand into new mediums like mobile and digital, the traditional methods continue to thrive. In the instance of owning a small business, sometimes even one basic marketing method can do wonders for your marketing efforts. I’m talking about the coupon. Unsure of whether or...

coupon-advertising-for-small-business