Stand Out: Effective Advertising Techniques Revealed

It’s a type of pressure that is familiar to all small business owners. In fact, it’s more than a pressure, in many ways, it’s a reality. You need to get the word out about your business right now. But it comes with a challenge, doesn’t it? If you’re like me, you’re concerned about all the...

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The 15 Best Small Business Ideas for 2015

You may have not unwrapped the presents under the tree, or watched fireworks on New Year’s Eve yet, but it is time to think about what you’ll be doing in 2015. To help get your wheels turning, we’ve compiled some of the best small business marketing ideas from 2014 to help guide you into the...

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Direct Marketing for Year End Sales

You’re in the thick of the holidays right now, but that’s not all. You’re also reviewing 2014 successes and challenges in order to create the perfect marketing plan for 2015. Talk about crunch time for your business! Maybe you’ve already set up your holiday campaigns, and now it’s time to coast through the end of...

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At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

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We’re in the midst of graduation season, Memorial Day will be here in just a few days, and before you know it, people will be hanging out at the pool. You know what that means, right? It’s time for the summer tourists to start trickling into a town near you. Whether you own a business...

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If you’ve been focusing on ramping up your digital marketing, you’ve probably run into the landing page question. Do you need landing pages? If yes, how many landing pages should you have? Some small businesses may simply be wondering what a landing page is, and how it can help them. We’re going to run through...

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Did you know it’s National Photography Month? As such, we thought it would be the perfect time to talk about the visual element of marketing. After all, small businesses need attractive, quality visuals for all points of contact they make with their customers. That includes your website, direct mail, social media posts, marketing flyers, business...

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Looking for the “secret sauce” for creating advertising campaigns that spread like wild fire? Well, there isn’t a guaranteed “recipe,” but I can certainly bring you the key ingredients proven to boost the viral factor of your advertising. What do I mean by “viral-worthy” advertising? In basic terms, I mean content that grabs attention and...

make-your-advertising-viral-worthy

We hear it all the time. “I know it is important, but I’m just too busy to get the most out of social media.”  It’s a fair statement, because as a small business owner you have a lot of different to-dos demanding your attention throughout the day. However, a stellar social media presence doesn’t have...

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When it comes to making purchasing decisions, you already know that your customers are looking everywhere. Because of that, a great marketing campaign needs to reach customers across multiple types of marketing platforms. Your campaign doesn’t just need to reach them where they are, either, it needs to present a unified message on all of...

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You can usually find her hard at work behind the scenes. She often makes the purchasing decisions, keeps life running smoothly, wears as many hats as a business owner and simultaneously juggles the rest of life’s demands. She deserves a little celebrating. That’s right, this week we’re talking about Mother’s Day! In just over two...

make-the-most-of-mothers-day-for-your-small-business

April showers have come, and spring has finally chased away the winter blues. Before we know it, May flowers will arrive. With all the blooms and outdoor bliss headed our way, it only makes sense that April would be Earth Month. In fact, today is Earth Day! At Valpak, we’re committed to maintaining sustainable, environmentally...

quick-tips-for-making-your-business-eco-friendly-this-earth-day

It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

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