How the 5 Stages of the Buying Cycle Impact Your Retail Store

Today, “omni-channel marketing” and retailing is all the rage. Of course, omni-channel is just a fancy name for attempting to reach your customers every way possible — from smartphones and tablets, to time spent inside of your store. With all of the different channels your customers use, does that mean your foot traffic and in-store...

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9 Social Media Mistakes You Need to Avoid

The world of social media marketing represents an enormous opportunity for local businesses. You can instantly connect with customers near and far, as well as find new customers you might not have otherwise. It’s no wonder businesses are flocking to this growing and evolving marketing medium. In fact, 93% of marketers use social media for...

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8 Ultimate Motivation Tips for Small Businesses

Even the best of us can get a little run down from time to time. You’ve been working hard to meet the needs of customers in your community day in and day out. It’s no wonder you’re tired! During times like these, sometimes it can be a challenge to find that energy or motivation for...

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You’ve got it all – a fantastic product or service, and a killer advertising campaign. Nothing can go wrong, right? Well, not so fast. The biggest mistake we find small business owners making is overdoing the information within their direct mail ads. You love your business, and with good reason! That means it can be...

stop-wasting-your-time-with-this-mistake

Not only does April kick off with one of the silliest days of the year, April Fools’ Day, but it’s also National Humor Month, and brings the promise of spring sunshine. Needless to say, we are feeling pretty light-hearted and optimistic about this coming month. In that spirit, we thought we’d offer a twist on...

how-to-use-humor-in-your-direct-mail

The offer. It’s the backbone of a good direct mail campaign, and it’s what your recipients are looking for in the direct mail you’re sending them. That being said, creating that “great offer” may be easier said than done. We decided that we’d pull back the direct mail marketing curtain and reveal some of our...

dont-sell-your-marketing-short-create-a-great-offer

The first time you rode a bike, did you do it without falling? Apply this concept to marketing. The first go at a new marketing activity, or campaign, may not be your most successful, and after more than 40 years in the industry, we’ll be the first to tell you that’s ok. What matters is...

4-signs-your-marketing-needs-a-facelift

As you probably know, your business website is one of your most valuable resources for growing your business. It’s the online hub that represents your brand, your business’ mission and sends customer to your phone, door or email inbox. This means what your website does or doesn’t have is important to its success in building...

9-things-small-businesses-should-have-on-their-website

Spring is just around the corner. No, really. The first day of spring is just two days away! As a small business owner, you may be looking forward to an influx of tourists to your town on vacation, or you may be dreaming of your own impending vacation in the sun. Before we get too...

how-to-spring-clean-your-small-business

You don’t need luck or a magic rainbow this St. Patrick’s Day to increase your business’ bank account. In fact, the answer isn’t even a four leaf clover! What you need is a way to improve your productivity and efficiency so you reap the maximum amount of profit from your every activity. Start improving efficiency...

3-tips-to-help-find-your-business-pot-o-gold

They sell a similar product or provide a comparable service, they try connecting with a similar target market, and they are probably using the marketing tools and media you’re considering. Yep, we’re talking about your competitors. Who better to take cues from than the competition in your marketplace? We don’t mean you should spend your...

5-things-your-competitors-can-teach-you-about-marketing

They’re often referred to as the 3 M’s of marketing, and they all play a vital role in ensuring your marketing plan is effective and successful. What am I talking about? Market, Message and Medium, of course! Think about it this way. These 3 M’s are like the bricks you’d use to build a great...

market-message-medium-the-3-things-that-will-make-or-break-your-ad

As a small business owner, it just isn’t possible to wear every hat while running your business. Sometimes you need a little help to get all the work done. That’s why there are so many great tools available that you can use to solve business problems and meet a variety of needs. At the same...

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