5 Reasons To Outsource Your Marketing

As your small business grows, you’ll probably contemplate whether or not you should outsource your marketing. You may be thinking that business is good and you’re pretty busy with the responsibilities you have. Well, as you consider it, keep in mind that the decision to outsource all or part of your marketing shouldn’t be taken...

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How To Make Your Small Business Thrive in the Fall

It’s official- The Autumnal Equinox passed on Monday and that means we’ve passed into fall! The season of state fairs, pumpkin beverages and changing leaves has arrived, and many stores have had themed products on their shelves for weeks. We probably don’t have to tell you that fall also brings a broad selection of community...

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Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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As a small business owner, it just isn’t possible to wear every hat while running your business. Sometimes you need a little help to get all the work done. That’s why there are so many great tools available that you can use to solve business problems and meet a variety of needs. At the same...

5-marketing-tools-every-small-business-owner-should-be-using

A simple definition of marketing is elusive because there are so many variables at play. For that very reason, we’ve shared the myths that surround marketing and how you can handle them. That topic got us thinking… In many ways, the direct marketing side of the marketing plan is actually a lot like one of...

how-direct-marketing-is-like-a-classic-novel

Some of these are old wives’ tales, some are today’s version of snake oil answers, and others are generalizations about modern marketing. Whichever bucket they fall into, small business owners need these marketing myths on their radars! Don’t worry! We’re helping your business grow and connecting you with customers by decoding the myths and giving...

6-marketing-myths-and-how-to-handle-them

Okay, so we’re almost two months into the year, but have no fear! There is still plenty of time to plan out stellar advertising campaigns for 2014. In fact, now is the perfect time to get a little introspective and evaluate how your business is doing so far. There aren’t any major holidays coming up,...

how-to-plan-your-2014-advertising-its-not-too-late

If the online marketing world and your direct marketing efforts sometimes seem like polar opposites, don’t worry, you’re not alone. Many small businesses are unsure of how to align their online marketing efforts with a sometimes more familiar direct mail campaign. The truth is, they actually blend effortlessly because in the end, they work toward...

how-to-combine-social-media-and-direct-mail-efforts-2

As a small business owner, you’ve got to wear a lot of hats to keep your business running smoothly, right? Your time is limited and precious, leaving little time to invest in marketing that just doesn’t bring customers to your business, or increase your sales. We know the struggle of time constraint, and figured we’d...

the-ultimate-small-business-marketing-cheat-sheet

Life as a small business owner means always staying in the fast lane. That means you don’t always have time to sit down and read the business column, picking up nuggets of advice, no matter how much you might want to. That’s why we decided to use today’s blog post to jot down some helpful...

6-quick-tips-for-direct-mail-marketing

As we all know, the economy saw a steady rise in 2013, so like many other small business owners across the nation, you might be planning to expand your business in 2014. As a small business, finding the right employees to help you grow can be a difficult process. From our perspective, building your team...

5-tips-to-find-the-perfect-employees-for-your-small-business

After more than 45 years in the direct mail marketing business, we can confidently say we know how to help businesses get more people in the front door. But, as a business owner, have you ever thought about using your marketing toolbox to help customers achieve a goal? It might sound strange, but bear with...

how-your-local-marketing-can-help-customers-keep-their-resolutions

Social media has radically transformed the world of sales. Now, your customers are making 60% of their purchasing decisions before they even contact you, and if you’re not online, you could lose out to the competition: 61% of U.S. marketers use social media to increase lead generation 55% of buyers search for information on social...

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