Top 3 Reasons Why Your Marketing Communication Strategy to Employees is Critical

Your marketing strategy should be a concerted team effort, but implementing your strategy isn’t the sole responsibility of your marketing department or senior management. Many other key team members should be included in the planning and implementation processes to ensure success and goal achievement. This article will discuss why communicating your plan to every employee...

[Read More]

3 Tips to Match Summer Offers with Consumer Demand

Are you unsure of what your summer marketing offer should be, or whether your marketing campaign should even have a seasonal approach? Here are some ways to pair your summertime marketing with consumer demand in order to boost your marketing return on investment (ROI). Summer is Coming Memorial Day and the 4th of July will...

[Read More]

9 Benefits to Working with a Local Marketing Specialist

If you’re a small local business getting ready to embark on a marketing campaign, using a locally based marketing specialist can provide enormous benefits to your business. Choosing to work with someone who is local means you will be getting a marketing representative who understands the things that make both your neighborhood and your market...

[Read More]

Meet Cindy, Owner of Valpak of Metro Phoenix
Have you met your
Cindy yet?

OR CALL

Stay Connected

Categories

Recent Posts

Have you ever heard the saying “little things make big things happen”? Well it couldn’t be truer for the Call-to-Action in your direct mail campaigns After all, the call to action is the piece of your mailer that encourages your customers to take the next step in the purchasing process. The ultimate goal of your...

call-to-action-marketing

The coupon is as American as apple pie – and we’re not the only ones who think that. Coupons have become so ingrained in the consumer psyche that they’re arguably one of the most important parts of a marketer’s toolbox. It should come as no surprise that the coupon is keeping up with the times....

coupon-advertising

It’s the first week of September – or Savetember as we like to call it – and around here, we all know what that means. It’s National Coupon Month! If that doesn’t sound exciting enough, we’re also celebrating our 46th birthday. That’s 46 years of helping local businesses reach their customers, and helping consumers save....

local-advertising

We live in a fast-paced, ever-changing world that produces next-level gadgets and innovative technology on a regular basis. These new mediums are often seen as potential new marketing opportunities to businesses of all shapes and sizes. It’s easy to see why business owners can become overwhelmed by the many options at their disposal. When your...

how-to-advertise-your-business

Launch your business to the next level by tapping into the growing world of augmented reality. No, it’s not science fiction anymore; but instead a cool tool for businesses that want to offer real-time deals and resonate with the mobile-savvy generation. Interactive Technology Augmented reality (AR is the common acronym), is still a developing technology....

augmented-reality-the-new-mobile-marketing-frontier

Today, customer service doesn’t stop when the customer walks out of your business, or hangs up the phone. That’s because every interaction consumers have with your brand, whether in person or online, contributes to their perception of your level of service. In this hyper connected world, how do you make sure your service is achieving...

customer-service-skills

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be...

infographic-how-small-businesses-advertise-in-2014

Have you been wondering if direct mail is worth the investment for your niche business? You wouldn’t be alone. In fact, we get that question all the time. You serve a targeted community of people who are interested in the particular niche you provide, so is direct mail an effective way to reach those people?...

direct-mailing-for-small-businesses

Recently, we sat down with small business owners to discover how they advertise and why they choose the media they do. We outlined our findings to see if other local business owners could relate to the marketing strategies and processes. We didn’t just ask how they advertise their businesses on traditional channels. We also wanted...

digital-advertising-and-social-media-news

If you keep up with our blog, you should be pretty well-versed in all things related to competitive intelligence. However, if you’re just joining the party, you may need to do a little catching up before you read on. Learn all about why competitive intelligence is important for your small business with our post on...

competitive-intelligence-and-analysis