Are You Selling Value?

It’s easy to get caught up in a price war with your competitors. After all, customers are likely to respond to a great offer or sale. For many businesses, however, competing primarily on price point shouldn’t become a long-term sales strategy. So, what’s the best sales differentiator for persuading consumers? Value. Identifying what your product...

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How to Utilize LinkedIn for your Small Business

LinkedIn is a necessary part of marketing your small business. Don’t believe us? Let’s start with a handful of ways this social media vehicle can help your company: lead generation, traffic for your website, improved search ranking, better personal branding, community partnerships, industry knowledge growth and recruitment. That’s a lot of ways one site can...

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Don’t Overspend on Small Business Marketing

It’s a common concern for marketers and business owners alike: how do I get the most out of my marketing and my budget? After all, it’s essential to maximize your budget for efficiency and productivity. With that in mind, we’ve put together a few ways you can cut out all the unnecessary spending in your...

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Some of these are old wives’ tales, some are today’s version of snake oil answers, and others are generalizations about modern marketing. Whichever bucket they fall into, small business owners need these marketing myths on their radars! Don’t worry! We’re helping your business grow and connecting you with customers by decoding the myths and giving...

6-marketing-myths-and-how-to-handle-them

Okay, so we’re almost two months into the year, but have no fear! There is still plenty of time to plan out stellar advertising campaigns for 2014. In fact, now is the perfect time to get a little introspective and evaluate how your business is doing so far. There aren’t any major holidays coming up,...

how-to-plan-your-2014-advertising-its-not-too-late

If the online marketing world and your direct marketing efforts sometimes seem like polar opposites, don’t worry, you’re not alone. Many small businesses are unsure of how to align their online marketing efforts with a sometimes more familiar direct mail campaign. The truth is, they actually blend effortlessly because in the end, they work toward...

how-to-combine-social-media-and-direct-mail-efforts-2

As a small business owner, you’ve got to wear a lot of hats to keep your business running smoothly, right? Your time is limited and precious, leaving little time to invest in marketing that just doesn’t bring customers to your business, or increase your sales. We know the struggle of time constraint, and figured we’d...

the-ultimate-small-business-marketing-cheat-sheet

Life as a small business owner means always staying in the fast lane. That means you don’t always have time to sit down and read the business column, picking up nuggets of advice, no matter how much you might want to. That’s why we decided to use today’s blog post to jot down some helpful...

6-quick-tips-for-direct-mail-marketing

As we all know, the economy saw a steady rise in 2013, so like many other small business owners across the nation, you might be planning to expand your business in 2014. As a small business, finding the right employees to help you grow can be a difficult process. From our perspective, building your team...

5-tips-to-find-the-perfect-employees-for-your-small-business

After more than 45 years in the direct mail marketing business, we can confidently say we know how to help businesses get more people in the front door. But, as a business owner, have you ever thought about using your marketing toolbox to help customers achieve a goal? It might sound strange, but bear with...

how-your-local-marketing-can-help-customers-keep-their-resolutions

Social media has radically transformed the world of sales. Now, your customers are making 60% of their purchasing decisions before they even contact you, and if you’re not online, you could lose out to the competition: 61% of U.S. marketers use social media to increase lead generation 55% of buyers search for information on social...

selling-with-social-media

Do you know what your customers are saying about you behind your back? A new customer service survey reveals customers who experience “customer rage”, which means they were “very or extremely upset” about a company’s response to a complaint they made, jumped from 60 to 68 percent since the last survey in 2011. That’s a...

customers-have-had-enough-tips-for-doing-customer-service-the-right-way

This week, we’re cutting to the chase: as a small business owner there aren’t many objectives as important as engaging your customers. We’ve learned that business owners setting out to attract and form meaningful relationships with their customers often discover that their audience expects honesty and transparency. To put it simply, customers want to interact...

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