8 Keys to a Productive End of 2014

For small business owners and employees alike, the end of the year can either be wildly hectic or oddly calm. We’ve found that most businesses deal with one of these two extremes during this time of the year, and either way, it’s imperative to remain productive before the last page on your calendar flips over. ...

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Creating Brand Loyalty by Putting Joy into your Marketing

Leaves are changing, the temperatures are dropping, and joy is permeating the air as we delve further into the 2014 holiday season. But that joy isn’t just a fun by-product of the winter holidays every year, it’s also an important part of your marketing — now and year-round. Yes, you read that right! Joy is...

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Case Study: Attract Upscale Customers with Direct Mail

We’re just two weeks away from Thanksgiving, and that delicious celebration brings the start of the holiday shopping frenzy. Did we just send your mind into a tailspin? Not to worry, there is still plenty of time to create a dynamic marketing campaign that is sure to bring in holiday sales! In fact, a high-impact...

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You can usually find her hard at work behind the scenes. She often makes the purchasing decisions, keeps life running smoothly, wears as many hats as a business owner and simultaneously juggles the rest of life’s demands. She deserves a little celebrating. That’s right, this week we’re talking about Mother’s Day! In just over two...

make-the-most-of-mothers-day-for-your-small-business

April showers have come, and spring has finally chased away the winter blues. Before we know it, May flowers will arrive. With all the blooms and outdoor bliss headed our way, it only makes sense that April would be Earth Month. In fact, today is Earth Day! At Valpak, we’re committed to maintaining sustainable, environmentally...

quick-tips-for-making-your-business-eco-friendly-this-earth-day

It’s the age old question for all small businesses. Is my advertising working? The answer is a fundamental part of marketing and growing your business. If your advertising is not working, you need to make adjustments. If it is working, you might want to expand your scope, or test out alternatives to find the perfect...

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Business owners are notoriously stressed out, and it’s not surprising! Did you know that 1 in 10 small business owners report that they work, on average, more than 70 hours per week? In fact, that stress is so great that 44% believe it is negatively impacting their health. Yikes! While some stress makes you productive,...

reduce-your-small-business-stress

Quick! What’s the last advertisement you saw? Can you remember what it was about? Can you remember the company it promoted? In this day and age, there are a lot of advertising campaigns that go viral. Super Bowl commercials, for example, are often seen by millions more after they originally air during the game. Then,...

dont-let-your-direct-mail-ad-be-a-one-hit-wonder

If you have yet to file your taxes this year, you’re not alone! Taxes can be confusing and time consuming for many small business owners, so it only makes sense that people hold off, in order to gather more information. However, the time has finally come to get your small business’ taxes completed before the...

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You’ve got it all – a fantastic product or service, and a killer advertising campaign. Nothing can go wrong, right? Well, not so fast. The biggest mistake we find small business owners making is overdoing the information within their direct mail ads. You love your business, and with good reason! That means it can be...

stop-wasting-your-time-with-this-mistake

Not only does April kick off with one of the silliest days of the year, April Fools’ Day, but it’s also National Humor Month, and brings the promise of spring sunshine. Needless to say, we are feeling pretty light-hearted and optimistic about this coming month. In that spirit, we thought we’d offer a twist on...

how-to-use-humor-in-your-direct-mail

The offer. It’s the backbone of a good direct mail campaign, and it’s what your recipients are looking for in the direct mail you’re sending them. That being said, creating that “great offer” may be easier said than done. We decided that we’d pull back the direct mail marketing curtain and reveal some of our...

dont-sell-your-marketing-short-create-a-great-offer

The first time you rode a bike, did you do it without falling? Apply this concept to marketing. The first go at a new marketing activity, or campaign, may not be your most successful, and after more than 40 years in the industry, we’ll be the first to tell you that’s ok. What matters is...

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