Do You Know the 5 Rules for Coupons?

At some point, every business will offer a discount, coupon or savings opportunity whether it’s seasonal, to build loyalty, or brand awareness. The question becomes, how can you be sure that you are giving your clients something that they will want?  Well, we asked over 1,400 consumers about their coupon preferences and some of their...

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2015 Marketing Momentum Playbook

Marketing for small businesses has shifted into a new era of engagement across all platforms. Predominantly, mobile technology and apps have changed the playing field. Building a playbook to succeed on the gridiron that is today’s competitive business environment will be determined in part by how well your passes connect with consumers and how well...

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How to Grow your Business in 2015

You’ve been busy getting your business up and running for the new year. We completely understand how time consuming the start of a year can be. So we also know that you might not have taken the time to formulate a marketing plan for 2015, even though you know you need one. No worries, there...

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What are your ultimate marketing goals? We’d guess: drive sales, foot traffic and brand awareness to your business. Are we right? This was the case when the people at CarMax came to see if advertising with Valpak could help grow their business. From our experience, and CarMax’, nothing is better than direct mail when it...

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For many businesses it’s the highlight of the summer; the “Black Friday” of the season, if you will. We’re talking about Independence Day, of course! As the last big holiday before fall, it’s the opportune moment to rope in locals and tourists alike for big sales and increase your business’ foot traffic. Naturally you want...

crafting-the-perfect-independence-day-mailer

If you’re running a small business, you may have concerns about digital marketing. What are the best practices? What do I absolutely need, and what don’t I need right now? These are all valid questions, especially in a digital world that seems to be rapidly changing! You probably have a website already, but with the...

why-your-small-business-needs-responsive-design

By now you probably know why competitive intelligence is important, and how your business can utilize it to your advantage. If you missed our first post about competitive intelligence, don’t worry! You can hop over and check out all the basics by going here. We’ll wait for you to come back. Done? Great. Now we’re...

competitive-intelligence-print-marketing

As the temperatures outside rise and the sun beckons us outdoors, attention spans tend to shrink. Whether or not your business experiences a summer slump, you can’t let productivity slow due to the pretty weather and swimming pools. To help you fight the dog days of summer, we put together 7 ideas to keep you...

staying-productive-in-the-dog-days-of-summer

It’s a situation you never want to find your business in: cleaning up your reputation. The way your customers, audience and community view your small business can have a big impact on your success. So, it is important to have a game plan if you ever find yourself on the defense due to some negative...

top-3-tips-for-small-business-reputation-management

Did you know that 80% of consumers are willing to give their personal information to a trusted brand? As a business, this is an opportunity and a responsibility. The opportunity is to capture and use that personal information to connect with customers, but that only comes in tandem with the responsibility: making sure you are...

the-essential-email-marketing-guide-for-small-businesses

We’ve all heard the saying ‘curiosity killed the cat’. However, in the business world, curiosity is an asset. It helps you grow, learn, and become a better business. The best way to put your curiosity to good use is to focus it on your competitors. Let’s be honest, you were probably scoping them out already,...

why-the-competition-matters-competitive-intelligence

Have you been wondering if direct mail can truly deliver results in terms of sales and foot traffic? If you are, you certainly aren’t alone. Pier 1 imports decided it was about time they found out for themselves if Valpak could increase their sales. To test out this theory, Pier 1 sent out a compelling...

case-study-pier-1-increases-sales-and-foot-traffic-with-direct-mail

At some point or another, you’ve probably heard that your business website’s SEO is a big deal. That might have sounded like an alien acronym that only big businesses can concern themselves with. Well, SEO doesn’t have to be a foreign concept. Let’s break it down. What is SEO? SEO stands for Search Engine Optimization....

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