We Have a History of Success

Driving Foot Traffic with Valpak Direct Mail:
Top international athletic footwear retailer looks to get new customers but has no experience with Direct Mail. The targeted audience receive strong offer in the Valpak Blue Envelope and provide for a 36% sales increase in a highly competitive market.

Valpak Brightens Consumer Response:
Bissel Woolite turns to Valpak to generate higher sales in a crowded field. Selecting mailing areas based on likelihood of residents fitting Woolite’s customer profile drives high responses at grocery and discount stores. Valpak proves a viable CPG option in extremely competitive situations, to move product quickly or to launch new products.

Valpak Offers Increase Retail and Internet Sales:
Brookstone creates two different offers to discover what appeals to upscale consumers. An overall ROI of 70% demonstrate that the consumers clearly favor a dollars off promotion to a Free gift. The Valpak ads also create an incremental increase in sales, proving the Valpak audience is above average spenders.

Valpak Creative Dramatically Increases Campaign Results:
ARS Service Express has developed a mailing with great offers but a lack luster response rate. A redesign utilizing Valpak’s Direct Mail Design Standards generates a 54% greater response rate, and a cost savings of 35% per respondent.

Valpak Springs into Action for a Lift in Sales:
Children’s clothing is one of the fastest growing segments of the apparel market, it is also highly competitive. Leading children’s clothing retailer uses Valpak to target an offer to households with children under the age of five, and in close proximity to the stores. The campaign generates $144,747 in sales, and 13% of redemptions were received from new customers.

Major Company Puts Valpak to the Test:
Major Frozen Seafood company looks to test Valpak’s customer targeting options. A glossy three-panel, full-color piece featured client recipes and photos of the client’s frozen products, as well as two offers. During the test period, the featured product sales increased by 9% and all other selected products increased by 16%. The offer also negatively impacted major competitors sales by 4%.

Bringing Entertainment Home with Valpak:
Entertainment retailer, F.Y.E., aims to increase the number of transactions as well as the amount of an average sale. Offer featured in Valpak included three offers, and sweepstakes. Results are extremely positive with an increased average sale of 41%, and number of transactions up by 10%.

Using the Right Offers to Drive Traffic and Sales:
A national mexican restaurant wants to determine which offers produce the highest redemption rates. A campaign is run in the blue envelope featuring six offers. Buy One, Get One Free offers generate nearly 75% of sales, increasing traffic on both weekdays and weekends.

Valpak Doesn’t Play Around when it comes to Toys:
Toys “R” Us seeks an increase in sales volume and number of items sold. Mailings were sent twice to the same homes with three strong offers in each. The promotion generated a dramatic 5535% ROI and a net sales increase of $1.6 million.