The Valpak.com audience is comprised of eager shoppers ready to buy. Why else would they be looking to print the coupons offered on the site? It’s a captive audience you can easily tap into. Following are the typical shopper’s you will reach:
User Profile*:
- Gender: Female 60%, Male 40%
- Age: 79% are 25-54 years old.
- Income: 46% have a household income of $50,000 or more.
- Education: 74% attended college.
- Home Ownership: 79% own their own home.
Audience Statistics:
- Nearly 257 million offers were viewed on Valpak.com in 2007, an average of 21.5 million per month!**
- In 2007, over 1.5 million coupons were printed from Valpak.com®.
- At the end of 2007, the total number of individuals (opt-in and non-opt-in combined), registered for Valpak.com® Member Exclusives was approximately 2.1 million.
*comScore, Plan Metrix Site Audience Profile Report, Winter Release 2007
** Cox Target Media Inc. internal server logs/records
Contact us today for more information about valpak.com advertising!
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