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Call Tracking

  • Monitor how well your offer is working, identify who is responding, and discover ways to improve your close ratio and call volume
  • Daily, weekly and monthly reports to help you understand how your business advertising is performing
  • Call recording helps you monitor how your incoming leads are being handled


  • Get the right message to the right audience
  • Test different offers or artwork to see what performs best for your business
  • Vary your address information by location for multi-location businesses
  • Pull customers from farther distances by using a stronger offer beyond your immediate retail location



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.