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SMS Texting

Engage with consumers who want the convenience of having money-saving offers with them wherever they go.

Valpak SMS Texting

  • Use your TEXT callout wherever you advertise
  • Invite subscribers to a grand opening or special in-store event
  • Point of sale materials available

With Valpak SMS Texting, your ad connects to consumers instantly

  • Incredibly cost-effective – multiple subscription plans are available
  • Connects you to targeted consumers who want your offers via text
  • Easy to track so you can see the results and measure ROI

Mobile Advertising is here to stay

  • 8.6 million (or 8%) of U.S. Households currently acquire coupons via text messages and/or email*.
  • Consumers that obtain coupons via text or email tend to be young, affluent, educated and female, with 51% more likely to be a college graduate or have an advanced degree
  • 94% of text messages are read
  • 26% of adults who saw a text ad responded at least once

*Scarborough Research 2009

Product Description

What is SMS?

SMS, or Short Message Service, is the technical term for texting. SMS texts are typically up to 160 characters and can be sent cell phone to cell phone or web to cell phone.

How Does Valpak SMS Texting Work?

  1. You choose a unique SMS keyword to appear in your print ad.
  2. Consumer texts your keyword to 825725 and gets a text back with welcome message and offer.
  3. The consumer is now part of your mobile loyalty program. You can blast texts to your database of consumers daily, weekly or monthly.

Product Value

Valpak SMS Product Value

Valpak SMS Mobile messaging allows you to extend the reach of your direct mail insert to engage with consumers. Consumers who want the convenience of having money saving offers with them wherever they go.

With SMS Mobile you get:

  • Specific keyword(s)
  • A customized print ad that highlights your SMS campaign
  • The ability to acquire mobile database of engaged customers

SMS Mobile allows you to:

  • Push competitive offers that drive transactions
  • Connect with consumers who want their offers via text
  • Text your mobile members with an immediate offer to generate business
  • Reach consumers between your Valpak mailings
  • Connect with consumers that don’t receive The Blue Envelope®



Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.