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Specialty Products

Looking for something beyond the standard formats to influence, acquire and retain customers? We can help.

  • Coupon Booklets
    Offer multiple coupons that are valid over different time periods or for different products. 8, 12 & 16 page booklet formats available.
  • Extras

    Leave them near your register to entice current customers, or partner with another business to distribute extra coupons.

  • Solo Values®
    Stand out in the consumer’s mailbox with a customized direct mail program. Perfect for time-sensitive promotions – grand openings, special sales events, holidays or limited time offers between Valpak mail dates.

Custom Services for Direct Marketing

Solo Values

Finally, there’s an easy and affordable way to make direct mail work for you. Solo Values program from Valpak combines the most cost-effective mailers – with an easy-to-order system that lets you create your ideal direct mail campaign. When your direct marketing needs a boost, it’s time to go Solo.

  • Precision Targeted Marketing
    With Solo Values, you can choose exactly who will receive your mailing.  Mail to a specific demographic (age, home ownership, gender, martial status, etc.) or saturate a geographic location. Include businesses and/or residential recipients in your direct marketing list.  Or, if you prefer, you can use your own mail list.
  • Perfectly Timed Messaging
    When your message is timely or simply too important to wait, Solo Values is the perfect marketing option for you.  You can choose exactly when you want your piece to mail and ensure that your audience gets the message before it’s too late.
  • Impeccable Marketing Partner
    When you choose Solo Values for your direct marketing, you’ll never have to go it alone. For nearly four decades, Valpak has helped hundreds of thousands of businesses attract customers with proven, effective offers. We’re in business to help you grow yours.

Product Description

Solo Values — Direct Mail that gives you results that stand apart.

Get the control and freedom you need to design direct mail advertising specifically for your business. The Solo Values program from Valpak combines the most cost-effective direct mailers — vibrant full color postcards, available in a variety sizes — with an easy-to-order system.

Use Solo Values to:

  • Reach your ideal customer by focusing your list on specific consumers such as homeowners, parents, senior citizens, etc.
  • Expand market coverage beyond areas reached by other media.
  • Give your business a boost between Valpak cooperative mail dates.
  • Promote specific events like grand openings, anniversaries, holidays, sales, etc.

When you choose Solo Values, you’ll receive a list, design, printing, addressing, and mailing — all for one low price. Plus, with a minimum quantity as low as 1,000 postcards and no ceiling, it’s a program that’s ideal for any business — no matter the size.

Detailed Specifications

Direct Mail tailored to your needs.

Solo Values allows you to customize your own mailing, and it’s options are almost limitless. To find out more, download our Detailed Specifications, and find out how much you can do with Solo Values.

Targeting

When it comes to targeting the right audience for your direct marketing, Solo Values always hits the mark. Customize your direct mailing list to reach the audience that best fits your marketing needs and budget.

Why waste precious ad dollars simply mailing to everyone within a ZIP code or market? Solo Values can help you target only those people most suited to your offer. In fact, no matter how dispersed or diverse your target audience may be, we can help you reach them. Commonly requested lists include:

  • Carrier routes
  • ZIP codes
  • Cities
  • Age
  • Income
  • Families with children
  • Homeownership
  • Birthdays
  • Businesses

Plus, as product of Valpak Direct Marketing, Solo Values gives you access to nearly any home or business in the country.

Mailing Customization

Solo Values — direct mail that’s uniquely yours.

Your offer, effectively designed and perfectly timed, to captivate your carefully selected target market.

Solo Values lets you customize all the elements of a direct mail program — the mail list, offer, copy, design, schedule, postage type, and mail frequency — to ensure that you get the results you deserve.

Select your list
Your mail list is the most important element of a successful direct mail campaign. Solo Values makes it easy to get the perfect list.

Create your offer
Your offer is the urgent appeal you make to your audience in order to get them to attend your event, buy your product, contact you, etc. Your offer is one of the most powerful elements of your direct mailing. We’ll make sure your offer works for you.

Write your copy
The single most important element of your copy is the headline. We’ll help you write a great one that compels your audience to act.

Design your postcard
Choose from a variety of postcard sizes. Then, well help you create a design that catches attentions and shakes your audience into action.

Schedule the mailing of your postcard
Unlike other mediums that lock you into one monthly, bi-monthly or annual schedule, Solo Values lets you choose when you want your postcard to mail.

Choose the type of postage you prefer
Solo Value allows you to mail your postcards via first class or standard mail.

Select your mailing frequency
When one just won’t be enough, Solo Values can help you produce and mail a campaign of postcards.

List Selection

A perfect message requires the perfect audience.

Solo Values helps you choose a mail list that will ensure that your postcard reaches the ideal target market. Your mail list is the most important element of a successful direct mail campaign. Unfortunately, it’s also the most misunderstood.

Not to worry… Solo Values makes it easy to get the perfect list. To help you get started, we’ve compiled some basic information that you should know here.

Targeted or saturated lists

A saturated list is a collection of everyone within a geographic area (such as zip code or postal carrier route). Saturation lists are cheaper and require less expensive postage.

A targeted list allows you to mail to only people with your desired demographics, such as age, income range, home ownership, occupation, geography, etc. Targeted lists are more expensive, but often achieve higher response rates.

Mail lists fall into one of four main categories:

  • House lists
    The list your business maintains
  • Compiled lists
    Lists built out of public records, such as driver’s licenses, vehicle registrations, white pages, etc.
  • Response lists
    A list of customers who have taken an action, such as subscribed to a magazine, completed a survey, or ordered from a catalog, and are, therefore, known to be responsive to direct marketing.
  • Business lists
    A mailing list contains people that are likely to make purchases for business use.

Ensure you’re using a clean mailing list

A direct mail program is only as good as its list. Thus, it’s critical to ensure that your list is as “clean” as possible, meaning, all addresses are true and deliverable. Direct mail pieces sent via standard mail to bad addresses will not be delivered or returned to you. Thus, you’ll be left wondering why your response rate wasn’t higher.

To ensure the you’re using a clean list, purchase lists only from firms that utilize the National Change of Address (NCOA) service to keep the data updated and relevant. Be sure to check your list for duplicate addresses. Whenever possible, run your list through CASS certification to add ZIP+4 codes, include missing directionals, and correct misspellings – all of which speed up delivery.

Scheduling

Isn’t it time that marketing ran on your schedule?

Your business is unlike any other. So, why stick to a schedule for your marketing that has nothing to do with your business?

Unlike other mediums that lock you into one marketing calendar, Solo Values gives you the freedom to choose when you want your postcard to mail.

The Solo Values program uses a twice-weekly production schedule. All ordered received and verified by the close of business each Monday will be mailed the following Monday. All orders received and verified by the close of business each Thursday will be mailed the following Wednesday.

For complete scheduling details, please contact us today.

Results

Taking your direct marketing to the next level

Solo Values is all about customization — choose your own direct mail medium, messaging, mail schedule, and more! See our case studies and testimonials.

Because Solo Values is not a cooperative mailing, you can mail to anyone, anytime, anywhere. Solo Values allows you to customize your mailing list to reach the audience that best fits your marketing needs. We’ll help you create a custom mailer designed just for your particular business or location.

Solo Values works. Here’s what you can expect:

  • Reach your best prospects.
    Selectivity to the household level.
  • Use the most current databases available.
    Mail by carrier routes, zip codes, cities, age, income, families with children, homeowners, birthdays or businesses.
  • Be a standout in the mailbox.
    Custom design one of the most cost-effective direct mail formats such as postcards or booklets.

We make it easy. We’ll help you from start to finish, including selecting your list, crafting your message, designing your postcard, mailing your piece, and analyzing the results.

Valpak

Valpak

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Media Group. With nearly 170 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 40 million households each month.
Valpak
Valpak
Valpak

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