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Home » Targeting

Targeted marketing by direct mail and online is better than going door-to-door. With our precise audience targeting, you’ll get the best possible results.

The Valpak system of Neighborhood Trade Areas® (NTAs) enables advertisers to pinpoint their best markets. Tap into our award-winning research services group to customize your campaign targeting. We’ll be happy to develop unique direct marketing programs using your own consumer databases or create micro–targeted audience profiles based on your campaign needs. We use premiere research sources to track consumer lifestyle behavior and expenditure data. Unlike radio, television, newspapers and other media that blanket large areas, there’s no wasted coverage with our targeted mailing zones. You can buy nationally and execute locally to reach a specific market or neighborhood. Consumer Targeting Capabilities: Geography — Zero in on your best customers. Select areas as small as 10,000 households, online and/or offline, or as large as 45 million throughout North America. NTAs can be selected based on a mile radius around store locations, drive time, target markets, ZIP codes, county or other geographies. Learn more... Demographics — Are you targeting busy families, professionals, active retirees or someone else? Valpak consumers are upscale, educated, professionals — a quality audience with discretionary dollars to spend. Just tell us exactly who your customer is and we’ll place your offer in their hands. Learn more... Purchase Behavior — Using Claritas projections on consumer lifestyle and expenditures, we help you capture the attention of qualified prospects who have a high interest in your products and services. Where are the consumers who dine out regularly, buy the latest gadgets, or spend more on home improvement? From mass targeting to precision placement, Valpak has the tools and insight to connect you to those qualified consumers who are most likely to want or need your products and services. Learn more... Competitive Blunting: Retain your best customers and attract qualified prospects with our highly effective competitive blunting techniques. Through detailed market analysis, precision targeting and research-based best practices, Valpak can help you keep your edge in the face of the stiffest competition.