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Demographics: Targeted direct mail and online marketing
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We have audience targeting down to a science.
- The Valpak audience is profiled using syndicated research from Scarborough Research and Experian Simmons. When combined with Nielsen Claritas PRIZM NE, it provides advertisers with useful lifestyle and predictive behavior data. For more information, see Interests page.
- Audiences can be identified by age, income, family status and other demographic, geographic, consumer behavior or expenditure identifier.
- The average Valpak household income is 31% higher than average.
- Consumers visit Valpak.com for savings and values near home, work and where they travel.
- For advertisers wanting their own custom programs Solo Values offers a wide variety of selections to choose from.
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