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Geography: Valpak mailing areas make planning your Direct Mail campaign easy.

Regional mailing
You can set up your direct mail campaign’s in-home dates with ease. Valpak mails to each region of the U.S. and Canada once a month so your advertising message arrives within a targeted time frame in the neighborhood, city, DMA, state/province or region you choose.

Precise targeting
Our Valpak branded programs can be designed to target an area surrounding specific retail locations or pre-designated trade areas as small as 10,000 homes, or even smaller using our Solo Values branded programs. If your proprietary program requires it, we can mail specific households selected just for you.

Neighborhood Trade Areas^® (NTA) – the Valpak advantage

Other direct mail marketing companies mail to an entire zip code. Valpak builds a specialized lists starting with a carrier route, then deselecting neighborhoods so households that are geographically and demographically matched are grouped together.

Valpak cooperative mail programs use a unique proprietary segmentation system called Neighborhood Trade Areas^® (NTA). The selection criteria for an NTA is part of the reason why Valpak direct mail solutions offer advertisers the highest level of performance in the industry.

An NTA is a logical grouping of approximately 10,000 addresses based on mid to upper income demographics, purchase behaviors, proximity to retail shopping locations, traffic patterns and postal carrier routes. Mailing by NTA allows advertisers to target qualified customers geo-demographically for the best possible results.