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Interests: Target consumer behaviors by Interest |
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Advertisers can trust Valpak to treat consumers as smart, sophisticated shoppers who want offers that are relevant to their lifestyle but doesn't require they sacrifice quality.
Syndicated consumer surveys from Scarborough Research, Simmons, Market Research Bureau and Claritas are used to identify specific consumer behaviors of interest such as media usage, lifestyle activities, shopping patterns, and demographic data. These specific consumer shopping and spending behaviors are then connected to the Valpak audience with data provided by PRIZM NE, Buying Power Index and the Consumer Expenditure Survey from the Bureau of Labor Statistics.
Valpak maximizes your investment by use of proprietary data to continually monitor the changing attitudes of its Valpak consumers.
For advertisers wanting their own custom consumer targets our Solo Values programs will create one of a kind targets based on your marketing goals. |
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