In the past year or two, you’ve probably heard more about the all-mighty digital shift than you ever expected. No doubt that digital talk included information about how customers are increasing their reliance on mobile devices during their shopping. Well, mobile usage isn’t going anywhere soon, so we’re here to give you our take.
What you need to know about mobile marketing in the New Year:
Get familiar with location-based services
In 2014, we expect to see an increase in the use of location-based services. After all, that’s one of mobile’s biggest advantages. As a small business owner, you have the ability to reach customers when they are near your business. You, then, can increase foot traffic to your business by enticing customers with offers when they’re right around the corner, ready to buy.
Our partnership with Roximity allows us to offer location-based services to reach into the cars of your customers as they drive by looking for your product or service. Make sure your business takes advantage of this golden opportunity.
Have a presence on apps
The market for apps has exploded in recent years, and with good reason! Anyone can download an app to their smart phone or mobile device, and they provide convenience and easy access to information, which is often just what consumers are looking for.
In 2014, customers will expect to be able to access an app to find your deals, especially when they’re on-the-go around town. Letting your customers get your deals on their mobile devices (like they can on the Valpak app) will allow your business to be there when they’re planning, or running errands, at home, at work or during travel.
Embrace virtual wallets
We also predict that virtual wallets will gain mainstream popularity in 2014, since mobile is all about flexibility and convenience. As consumers continue to embrace digital options across the board, they’re also eager to find easier ways to pay. What better way to appeal to your customers than to offer them deals they can access right next to their payment method? It makes the process easier for you and your customers, increasing your ability to provide great customer service and better value.
Focus on mobile as part of the bigger picture
Yes, we are singing the praises of mobile in 2014, but keep in mind that no form of marketing is the end-all, be-all. Mobile is not the one-stop shop for bringing in customers, so it is important to view it as part of your bigger marketing and business plan.
Mobile is a part of the process when providing customers with convenience and easy access to information about your business. So in 2014, treat mobile as a valuable piece of the greater marketing system. Always remember your overall marketing goals and any other campaigns to create an integrated experience for your customers.
What are your plans for mobile in your marketing strategy for 2014?