Mobile is essential to marketing your business in 2013. Here are the marketing must-do’s for small business in the new year.
2013 is exactly three weeks away.
I don’t know about you, but I love this time of year because I can’t help but reflect on another year come and gone, while I lay the groundwork for an even better one. As I plan and help my advertisers plan for the next year, I like to read predictions from industry analysts on the big marketing trends of the coming year.
When it comes to marketing trends in 2013, it’s all about mobile.
In fact, a study from eMarketer states that the time people spend “with mobile is growing at 14 times the rate” of time they spend at their desktops, and that a “growing portion of internet traffic is coming from smartphones and tablets.”
But, going mobile isn’t just a trend. It’s here to stay.
It’s clear to me that our smartphones are for more than just phone calls or emails. Consumers – yep, even you and me – count on these gadgets to get through our daily lives whether it’s using the GPS for driving directions, using an app to find nearby stores, or playing a game of Angry Birds to keep ourselves entertained in a doctor’s office.
So, it’s no surprise that with all this mobile usage, mobile is a part of marketing plans in 2013 – even for local, small businesses.
I’ve written a lot about mobile over the last year, so as you consider the ways that your business can “mobilize” in 2013, consider this:
- These are the five ways any local business can get sales from smart phones and tablets.
- Every day, nearly 38 million people use social media from their mobile devices. Use Twitter and Facebook daily to engage with your customers who are checking for status updates via their smartphone or tablet. Use this Social Media 101 checklist as a guide.
- SMS texting campaigns are effective on their own, or can be used to give existing campaigns more ammunition. Here are 11 ideas to consider for a SMS text campaign in 2013.
- Before you launch any mobile initiative, reference this handy tip sheet to prepare you and your staff.
- If you’re still a little unclear on digital or mobile marketing, that’s okay. This glossary of digital buzzwords should help clear things up.
In 2013, it’s not a matter of whether or not to DO mobile. It’s a matter of how much, and then prioritizing what you can manage. Hopefully, these articles will help you decide just how mobile your business will be in the new year.
What’s your mobile plan for 2013? Which strategy will you use to reach your on-the-go, tablet lovin’, smartphone-using customers?