Quick Facts

• Cox Target Media, Inc. (CTM) is headquartered in Largo, FL.
• The founder of Valpak, Terry Loebel, mailed 14 coupons in a local, cooperative envelope to 20,000 households in Clearwater, FL in 1968.
• A group of investors bought the company from the founder in 1986, operating the company for the next five years.
• Cox Target Media, Inc. acquired Valpak Direct Marketing Systems Inc. (VPDMS) in 1991.

• Printing plant operations include a new $200 million printing facility in St. Petersburg, FL.
• The company owns and operates offices in Boston, Chicagoland, Houston, Los Angeles, Minneapolis/St. Paul, New York, and Tampa/St. Petersburg.
• Since 1990, the number of employees at CTM has nearly tripled. There were 548 employees over a decade ago, compared to about 1,500 today.

• 92% of adults receiving Valpak are aware of it.
• 90% of adults receiving Valpak usually open and look through the coupon offer.
  
  Source: 2008 Valpak Readership Survey; Directions In Research.
  
  
• In 2007, Valpak mailed nearly 20.7 billion ads in nearly 523 million envelopes.
• Valpak reaches over 45 million unique addresses each month across the U.S. and Canada.
• The Valpak.com URL was registered in 1994.
• In 1995 the first coupon posted on Valpak.com was for Fox Photo in Richmond, Va.
• In 2006, Valpak was the launch partner with Google to provide online coupons through Google Maps.
• In 2007, nearly 260 million coupon offers were viewed on Valpak.com, with an average of 21.5 million each month.
  
  Source: Cox Target Media Inc. internal server logs/records
  
  

• The distributor network expanded including the establishment of Valpak of Canada in 1982.
• The Valpak franchise dealer network currently consists of approximately 200 active franchises in the U.S. and Canada.