At Valpak, we recognize the importance of maintaining sustainable, environmentally responsible business practices that benefit our consumers, franchisees, employees, and advertisers.

Doing Our Part

Our employees, vendors and franchisees are encouraged to continuously assess opportunities for improving environmental practice and take action as necessary. We encourage our employees and business partners to practice environmentally preferable purchasing and materials sourcing, to reduce waste and energy consumption, and to recycle where possible.

As a demonstration of this commitment, the Valpak paper chain-of-custody is certified by all three leading print industry environmental agencies - the Forest Stewardship CouncilTM (FSC®), Sustainable Forestry Initiative® (SFI®), and Programme for the Endorsement of Forest Certification (PEFC).

Learn more by clicking the links below.

Paper Sourcing and Production

Responsible Paper Sourcing

100% of Valpak produced product meets SFI and PEFC standards. Materials supplied to Valpak are responsibly sourced from non-controversial sources.

Valpak purchases its paper from suppliers committed to responsible forest stewardship where trees are planted, harvested and then re-planted. In fact, UPM, a principle supplier, was awarded the Green Supply Chain Award in 2007.

Valpak envelopes and contents printed by Valpak are 100% recyclable. Recipients are encouraged to use the offers they need and recycle the remainder.

Environmental Advocacy

Valpak works with its suppliers to identify vendor green practices and encourages the use of environmentally responsible practices and product enhancements.

Valpak uses the DMA Green 15 as a standard for environmental practices including policies on mailing list management, providing easily accessible consumer opt-out methods, use of sustainable papers, maintaining an internal recycling program, etc.

Recycling and Waste Management Practices

Valpak is committed to operating in an environmentally ethical manner and continuously identifying ways to recycle and reduce waste.

Thorough mailing list management ensures consumer mail preferences are respected and Valpak values are welcomed in homes. Consumers may request to be removed from our mailing list by going here.

Consumers are encouraged to use the Valpak offers they need and recycle the remainder. Valpak envelopes feature the recycle mobius and the words, "Valpak envelopes and offers are 100% recyclable.”

At our Valpak Manufacturing Center (VMC), all excess paper (trim, chip, press waste, etc.) is vacuumed to a central recycling area for recycling and aluminum press plates are also recycled. Plastic transport totes, ink containers and wooden pallets are all reused.

The company encourages employees to recycle office paper, cans and bottles while at work with a formal recycling and collection program.

Office space at the VMC uses occupancy sensors to control lighting in central areas to reduce energy consumption.

Commitment to Reduction of our Carbon Footprint

Valpak respects consumer choice regarding the mail they receive providing easy options to opt out from future Valpak mailings at www.Valpak.com.

Parent company, Cox Enterprises, launched Cox Conserves, in an effort to reduce its carbon footprint. To find out more about Cox’s goals, history, and what Cox is doing to conserve, visit Cox Conserves.

In 2007, construction was completed on the Valpak Manufacturing Center in St. Petersburg, FL. The building features numerous environmentally sustainable innovations including a number of energy-saving initiatives. Learn more about the building.

Our Valpak Manufacturing Center (VMC)

Valpak has invested in clean, efficient manufacturing by placing a great deal of emphasis on energy efficiency and environmental protection in the design of its new manufacturing facility in St. Petersburg, Fla. The 470,000-square-foot facility showcases some of the world’s most advanced, automated systems for printing, packaging and distribution.

To run the facility in an environmentally responsible manner and reduce operating costs, Valpak invested in state-of-the-art energy efficient systems and equipment. In addition, many of the raw materials used at the facility are recycled through a myriad of built-in waste management systems.

Valpak selects material suppliers that have environmentally friendly products and services. Valpak also works with companies that embrace green initiatives -- often working with suppliers that exceed industry standards -- and that share Valpak’s commitment of using best business practices.

Balancing the desire for the highest energy efficiencies possible with a focus on environmental responsibility is an ongoing goal.

Highlights of the design and construction measures include:

Building attributes

100% recycled concrete was used in the slab base and the road base. In addition, excess concrete pilings from the foundation work were recycled for the same purpose.

Kalwall translucent panels (green facility material) were used for the warehouse area. The material has a low solar heat gain coefficient and U factor (measure of non-solar heat gain or loss).

Two-inch foam is “sandwiched” between the poured concrete walls to increase the insulating value.

Windows have a low solar heat gain coefficient to minimize heat gain in the conditioned space.

A white, poly roof minimizes the heat gain which is typical of standard roofing material.

Equipment and Operational Efficiencies

Sensors control lighting in central areas, turning off lights when the spaces are unoccupied.

Highly efficient HVAC system was installed.

Ventilation system eliminates hot exhaust from work areas, which reduces cooling costs and noise levels.

Central water-cooled system was custom modified to improve efficiency.

A Regenerative Thermal Oxidizer (RTO) is used to destroy the volatile organic compounds (VOCs) that are discharged from the heat-set press. These units can achieve up to 95% thermal energy recovery.

Printing presses use AC versus DC motors, which reduces operating costs and waste.

Did you know?

According to the Direct Marketing Association, “the forestry industry plants more than 1.7 million new trees each day - that's 620 million trees every year.” For more information about advertising and the environment visit Mail Moves America.