(LOS ANGELES – May 21, 2014) — Today Evite, the leading digital invitation and party/event planning service, along with Sandra Lee, editor-in-chief of the Sandra Lee Magazine, New York Times bestselling author and Emmy-winning host, announce a new, exclusive, multi-year partnership expanding Evite’s current online services to create a one of a kind digital destination supporting all things party for hosts, guests, brands and retailers. Sandra Lee is one of the most recognizable representatives of simple solutions in all areas of lifestyle and across all multi-channel media platforms, including television, books, magazines, digital, licensing and events. Evite, the industry leader in all things party and events, powers more celebrations and drives more retail sales than any other online party planning service with over 900 million event records and 209 million invitations sent every year.
The partnership brings together the two most established industry leaders in celebration. As partners, they will expand Evite’s current online services to create an all-encompassing custom content destination that provides solutions for party enthusiasts, advertisers and retailers. Every aspect of party and events will be included in this new partnership: planning, theming, invitations, menus, recipes, decor, gift giving, registries, shopping solutions, post–event mementos, thank-yous and more.
"This partnership between Evite and the Sandra Lee Magazine is a natural fit for our community of engaged party hosts and guests. A party is more than an invitation with food and drink; it’s an entire experience, from the planning and decor to the shopping and the gifting," said Jennifer Dominiquini, chief marketing officer for Evite.
To celebrate the partnership Evite and Sandra Lee have partnered with Valpak to reach 38 million households through the Great Party Giveaway where now through June 30, 2014, summer entertainers can enter to win a party worth $2,500 in supplies, food and more. To enter, visit:
Through this collaboration, the Sandra Lee Magazine will create unique content and themes, along with exclusive invitation designs for every day, every holiday, each seasonal occasions and special events—these will be featured in the print and digital editions of the Sandra Lee Magazine and available on evite.com/sandralee. In addition, Lee will also provide video content and visual how-tos to help make parties even more aspirational, attainable and affordable. All will be featured on Evite’s home page, supporting Evite Gatherings, Evite’s editorial section, and anchoring the new Sandra Lee Magazine gallery.
Evite and Lee will offer unprecedented custom content, resources and advertising tools enabling product brands and retailers to extend their reach year-round to party hosts and guests including:
- Themed menus/recipes
- Grocery/shopping lists
- Gift ideas/registry support
- Detailed instructions/how-tos
About Sandra Lee
Sandra Lee, multi-Emmy® winner and New York Times bestselling author of 27 lifestyle and cooking books, is an internationally-acclaimed expert in all things home and lifestyle. She is the editor in chief of Sandra Lee Magazine and the host of several highly rated culinary and entertaining programs on Food Network, HGTV, Cooking Channel and Great American Country: "Semi-Homemade Cooking with Sandra Lee", "Sandra’s Money Saving Meals," "Sandra Lee Celebrates" and "Sandra’s Restaurant Remakes."
With over 200 million invitations sent every year, Evite is the leading digital invitation and social event planning brand. Evite’s easy-to-use invitation designs kick off more than 7 million parties and gatherings every year. With 24,000 invitations sent every hour, and party-planning tools that handle hundreds of millions of RSVPs annually, Evite is responsible for more celebrations than any other online brand. Launched in 1998, Evite is headquartered in Los Angeles and is a subsidiary of Liberty Interactive Corporation (NASDAQ: LINTA).
Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media. With nearly 170 franchises across the United States and Canada, the signature Blue Envelope® delivers coupons and savings to nearly 40 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 500 million envelopes. Valpak also offers digital solutions online through https://www.Valpak.com and http://www.valpak.ca, sites offering free coupons, e-commerce and coupon codes. Additionally, the Valpak mobile coupon app for smartphone platforms delivers easy to find savings for consumers. For more information about advertising with Valpak, please contact 1-800-676-6878.
About Cox Media Group
Cox Media Group is an integrated broadcasting, publishing, direct marketing and digital media company that includes the national advertising rep firms of CoxReps. Additionally, CMG owns Cox Target Media, which operates Valpak, one of North America’s leading direct marketing companies, and Savings.com, a leading online source for savings. The company’s operations currently include 14 broadcast television stations and one local cable channel, 57 radio stations, eight daily newspapers and more than a dozen non-daily publications, and more than 100 digital services. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly, including more than 30 million TV viewers, more than 3.5 million print and online newspaper readers, and more than 14 million radio listeners. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Grayling for Evite
Sandra Lee Inc.