(ST. PETERSBURG, FL Feb. 16, 2016) — Valpak, a leader in local print and digital coupons, announced today that two local advertising pros have purchased the Valpak of Coastal Georgia territory. Business partners Julie Midgett and Larry Walker mailed their first Valpak signature Blue Envelope in January to 80,000 households in Savannah, including Chatham, Effingham and Bryan counties. The pair plans to expand their territory to Liberty, Bulloch, Glynn, McIntosh and Long counties within the next two years.
With professional backgrounds in advertising sales for TV and radio, Midgett and Walker are both veterans in helping small businesses meet their marketing needs. They have also hired Gaye Royal to their sales team, who has 15 years of local sales and digital communications experience.
"Larry and I were both ready to own our own business, and Valpak is a perfect fit for our advertising experience, "says Midgett. "After years of working with local businesses to help them reach their customers, we are proud to be able to offer Valpak's full suite of digital, mobile and print products. We know we are bringing the best marketing opportunities to our clients and helping Savannah consumers save money at the same time."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
"Larry and Julie have a keen understanding of the marketing business and how it has evolved over the years," said Greg Courchane, Valpak's director of franchise sales. "They have that successful mix of people skills and digital know-how to guide profitable marketing campaigns for their clients."
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Discover more about ValpakŪ
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 39 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.