ST. PETERSBURG, FL (April 21, 2016) — Valpak, a leader in local print and digital coupons, announced today it is looking to further grow its brand in Albuquerque, New Mexico. The company is seeking a sales-driven entrepreneur to invest in the franchise opportunity and continue to strengthen its market presence. There are as many as 150,000 households in Albuquerque that are currently receiving the consumer savings Valpak brings to the area.
As the largest city in the state and New Mexico's main economic region, Albuquerque boasts an impressive amount of diverse economic activity, making the location a target market for Valpak. Additionally, the city continues to earn national recognition, such as a 2015 Forbes.com ranking for Best Places for Business and Careers.
"Albuquerque is poised for even greater business growth in the coming years, and we know that a Valpak franchisee will enjoy taking advantage of that growth," said Greg Courchane, Valpak's director of franchise sales. "Valpak is known for its array of coupons offered by local business owners, and we look forward to reaching even more consumers across the country through our innovative technology and affordable digital marketing services like website design, SEO, pay per click services and much more."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its advertisers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2016. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.