(ST. PETERSBURG, FL Mar. 30, 2016) — Today, Valpak of Canada and Direct Response Media Group (DRMG) announced the signing of a Master Franchise Agreement, which gives DRMG full authority to sign new Valpak franchisees within the Canadian market. The two direct mail power houses have already been working in tandem since 2015, bringing direct mail savings to 9.2 million homes across Canada. The partnership marks an important surge in offerings to the Canadian market, as well as an important solidification and strengthening of market growth potential.
Since the inception of the partnership, DRMG has managed the Valpak sales operations for the Kitchener-Waterloo and Hamilton markets, while Valpak has continued to operate the Edmonton, Niagara and Saint John territories. With the new agreement, an increase of 40% market growth is projected through expansion into such regions as Calgary, Winnipeg and Vancouver.
"This alliance is the first of its kind in Valpak history, and we are thrilled," said Rick McElwain, Executive Vice President of Franchise Development at Valpak. "The partnership reflects the best possible opportunities for Valpak and DRMG, with the best possible savings for the consumers of Canada. We are excited about the tremendous prospects for business owners to increase their return on investment on direct marketing by combining the forces and expertise from both companies."
"This long-term partnership with Valpak expands our reach and aligns our two organizations in the direct mail and digital landscape and also allows us to help more Canadian businesses gain additional customers and increase sales," said Jason Bradbury, President of DRMG. "DRMG has been helping Canadian businesses find and retain new customers with targeted direct mail and digital campaigns for over 12 years and we are thrilled with this new powerful partnership."
Beyond direct mail, both companies have vast expertise in digital marketing and combine expertise and to deliver massive marketing value to businesses across Canada. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
Discover more about Valpak®
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 39 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.
Direct Response Media Group (DRMG) was founded in 2003 and is one of the largest direct marketing companies in Canada. DRMG reaches over 5.5 million unduplicated households monthly via the Money Saver Magazine® and Money Saver Envelope® with total circulation annually of 150 million homes in solo and shared mail products. DRMG inspires customers to action with a powerful mix of targeted direct mail and digital campaigns that combine the physical experience with integrated digital options. The DRMG approach seamlessly blends the print and digital elements making its customers marketing mixes more relevant and more engaging. For more information about advertising with DRMG, call 1-866-993-0600 or online through drmg.ca and surrounded.ca sites.