(ST. PETERSBURG, FL Feb. 2, 2016) — Valpak, a leader in local print and digital coupons, announced today it is looking to further grow the brand in Austin,Texas. This announcement comes on the heels of a new report from the International Franchise Association showing that the franchise industry is continuing strong growth, with the total number of U.S. franchise businesses expected to be close to 800,000 by the end of the year. Coupled with Austin's designation in Forbes as the No. 1 best city for future job growth, Valpak knows this is the right time to seek entrepreneurs to invest in new franchise territories in the market.
"As a young, digitally focused market, Austin holds a lot of appeal for Valpak and our suite of digital products," said Greg Courchane, Valpak's director of franchise sales. "We help businesses and consumers connect in innovative ways, and Austin's healthy business climate and continued job growth in the professional and business services areas creates a healthy demand for our community-focused marketing.
We look forward to bringing new franchisees on board to bring businesses and residents great ways to save through Valpak."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. Today, in addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including Smartphone apps, Google partnerships, website development, mobile web optimization, and reputation management. In the past year, print offerings have also expanded with on-pack advertising and circulars.
With more than 25 million Americans using couponing apps each month, digital coupon use is on the rise and ample gains are projected in 2016. With this growing dependency on technology, Valpak's digital offerings have been a big draw for new franchisees.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also possess a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Discover more about Valpak
Valpak is at the heart of communities across North America, helping people save, businesses grow and neighborhoods thrive through a network of local franchises in the U.S. and Canada. Valpak marketing consultants live and work in your neighborhood. We know what your customers want (we are them!) and can help you take the guesswork out of advertising with real-world marketing solutions that drive measurable results. From the mailbox to online to mobile devices, Valpak continues to find innovative ways to connect businesses with consumers. Monthly, close to 39 million homes receive our Blue Envelope of savings and traffic on valpak.com and our syndication partner sites exceeds 110 million. Backed by the muscle of Cox Target Media, your local Valpak office has the means and know-how to custom build a marketing campaign that meets your needs and budget. Let us introduce you to the neighborhood. Call Valpak at 1-800-676-6878.