(ST. PETERSBURG, FL Nov. 29, 2016) — Valpak, a leader in local print and digital coupons, announced today its plans to further grow its brand in Little Rock, Arkansas and the surrounding areas of North Little Rock and Conway. Valpak hopes to break through the market and reach 190,000 homes in the "Natural State."
As Arkansas' capital and most populous city, Little Rock is a major target expansion market for Valpak. Little Rock has been recognized as No. 1 on the "10 Great Places to Live" list by Kiplinger.com, and No. 6 on the "America's Happiest Cities" list by Gallup. Additionally, the Little Rock-North Little Rock-Conway metropolitan area earned national recognition with a Forbes.com ranking for Best Places for Business and Careers and Cost of Doing Business.
"We see great potential in Arkansas and are thrilled to be expanding into the Little Rock market," said Shak Turner, Valpak's director of franchise sales. "We're currently scouting for our first local franchisee to bring Valpak's signature Blue Envelope of savings to central Arkansas. As a leading direct marketing company, Valpak can help local businesses achieve success by offering services through our popular mailer, along with our vast suite of digital advertising tools."
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, FL, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users. Founded in 1968, Valpak is owned by Cox Target Media, a subsidiary of Cox Media Group in Atlanta.