ST. PETERSBURG, FL. (Jan. 23, 2017) — Valpak, a leader in local print and digital coupons, announced today that its signature Blue Envelope added 740,000 households to its North American distribution in 2016. The brand's aggressive growth plan accounted for the signing of six new franchise agreements with new and existing franchisees located in: Orange County, California; Volusia County, Florida; Lafayette, Louisiana; Big Sky, Montana; Greater Columbia, South Carolina; and Northeastern Ohio.
This year, Valpak is already on track to sign additional franchise agreements, including Houston and South Boston.
"Over the past few years, Valpak has made impressive strides in developing its national presence," said Shak Turner, Valpak's director of franchise sales. "We look forward to continue providing our vast suite of digital advertising tools, along with our direct mail advertising products, to our current and future advertisers through our franchise partners in 2017."
To ignite additional growth, Valpak plans to continue its national development in select new and existing territories throughout the United States and is actively seeking qualified franchisee candidates. Target communities include: New Orleans, Little Rock, Arkansas; Fresno, California; Albany, New York; Memphis, Tennessee; Miami, Portland, Oregon; Austin, El Paso and McAllen, Texas.
A leader in cooperative direct mail, Valpak mails coupons to nearly 39 million demographically targeted households per month in 45 states and four Canadian provinces. In addition to its flagship Blue Envelope, Valpak offers its business customers an impressive portfolio of digital advertising products including valpak.com, Smartphone apps, Google partnerships, website development, mobile web optimization and reputation management.
With more than 25 million Americans using couponing apps each month, Valpak's digital offerings have been a big draw for new franchisees. Digital coupon use is on the rise, and ample gains are projected in 2017. In the past year, Valpak's print offerings have also expanded with on-envelope advertising and circulars.
Ideal candidates for Valpak franchise ownership should possess a desire to join a trusted, industry-leading brand, work within a proven franchise system, develop relationships with local businesses and have a comfort level with selling new, digital technologies. Franchisees should also have a minimum liquidity of $75,000, and a minimum net worth of $150,000.
Based in St. Petersburg, Florida, Valpak is one of the leading direct marketing companies in the U.S. and Canada. We provide print and digital advertising through a network of 160 local franchises. From mailbox to mobile phone, Valpak brings exciting local business offers and opportunities to millions of consumers. Each month, our well-known Blue Envelope of savings is mailed to about 39 million demographically targeted households in 45 states and in four Canadian provinces. Our digital suite of products, including valpak.com, reaches more than 110 million users.