Valpak Supports the Shop Small® Movement, Proudly Backed by American Express

Once again, Valpak supports American Express in its effort to help drive consumers to shop, support and save at local businesses on Small Business Saturday (November 30) and year-round.

With a reach of over 38 million targeted households and more than 50 years of direct marketing expertise, Valpak is uniquely positioned to help raise local awareness of Shop Small and encourage consumers to support their favorite local businesses this holiday season.


Local Small Business Video Testimonial

Brian Feist, owner of Brian's Barber Shop in Safety Harbor, FL, shares what it means to be a small business owner. A customer of Brian's also shares why it’s important to Shop Small to support the community and local business owners.

Marketing Tips for Small Business Owners

Why Small Business Saturday?

What started as an effort by American Express to drive more sales to small businesses during the holiday season has grown into a national event that celebrates and supports local businesses in neighborhoods across the country. If you’re a local business owner, this event is your chance to shine… …Read More

2019 Holiday Shopping Predictions

Holiday shopping sales reached $707.5 billion last year, with Thanksgiving weekend seeing 165 million shoppers in stores and online combined. So, what can you expect in 2019 and how can you handle the influx of shoppers? Check out our 2019 holiday shopping predictions and marketing tips… …Read More

What Is Small Business Saturday?

American Express founded Small Business Saturday in 2010 to help business owners with their most pressing need – getting more customers. Today, the nation has embraced the day as part of the holiday shopping tradition. Shoppers, businesses and local organizations come together to celebrate their neighborhoods on the Saturday after Thanksgiving. This year, Small Business Saturday is November 30. Mark your calendar!

I’m a Small Business. How Can I Get Involved?

Let your customers know that you plan to participate in Small Business Saturday. Visit for free, customizable marketing materials, such as ready-made social posts, to promote your business.

Interested in accepting American Express® Cards? You can find a rate that’s right for your business and a faster, easier way to accept the Card. Learn more at

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