Valpak Joins with Shop Small, Proudly Backed by American Express

Valpak has teamed up with American Express to help drive consumers to shop, support and save at local businesses on Small Business Saturday (November 24) and year-round.

With a reach of nearly 36 million targeted households and 50 years of direct marketing expertise, Valpak is uniquely positioned to help raise local awareness of Shop Small and encourage consumers to support their favorite local businesses this holiday season.


Local Small Business Video Testimonial

Brian Feist, owner of Brian's Barber Shop in Safety Harbor, FL, shares what it means to be a small business owner. A customer of Brian's also shares why it’s important to Shop Small to support the community and local business owners.

Marketing Tips for Small Business Owners

Shop Small is a Big Deal

You may be familiar with Small Business Saturday, the day that celebrates and supports small businesses, held every year on the Saturday after Thanksgiving. If you’re not, take yourself to Main Street in Anytown, USA on November 24, 2018 to experience the day. American Express created Small Business Saturday in response to …Read More

Why Small Business Saturday?

What started as an effort by American Express to drive more sales to small businesses during the holiday season has grown into a national event that celebrates and supports local businesses in neighborhoods across the country. Last year, an estimated 108 million consumers reported shopping or dining at local independently …Read More

What is Small Business Saturday?

American Express founded Small Business Saturday in 2010 to help business owners with their most pressing need – getting more customers. Today, the nation has embraced the day as part of the holiday shopping tradition. Shoppers, businesses and local organizations come together to celebrate their neighborhoods on the Saturday after Thanksgiving. This year, Small Business Saturday is November 24. Mark your calendar!

I’m a small business. How can I get involved?

Head to to create customizable Small Business Saturday marketing materials for your business in just a few clicks, then download them for free. Also, get advice from those in the know on how to help attract more customers on the day. Explore how-to videos, articles and tips to make the most of November 24.

Interested in accepting American Express® Cards? You can find a rate that’s right for your business and a faster, easier way to accept the Card. Learn more at

Participate in Shop Small with Valpak Advertising