Search Engine Optimization Changes

5 Ways Search Engine Optimization Has Changed

Search Engine Optimization (SEO) is a strategy used by many businesses to generate increased traffic to their web pages. It entails creating website content that is correctly written and formatted to be indexed by search engines (such as Google). When you consider that 93% of all online experiences begin with a web search, it’s easy to see how tailoring your site’s content to easily appear for users in search is an important strategy.

In this post, we’ll go over some of the top 5 trends in SEO, and how they may affect your company’s digital marketing strategy.

1. The Rise of Mobile 

On April 21st of this year – now dubbed Mobilegeddon –Google updated their search engine’s indexing algorithm to favor sites that have been optimized for mobile.  From now on, sites that do not display correctly on mobile browsers will appear lower in search results.

2. Search Engines are Smarter

In the past, unscrupulous web developers used tactics to get their pages ranked higher in search results. Called “Google bombing,” glitches in previous indexing algorithms failed to prevent certain search terms from being manipulated, such as when internet pranksters caused a search for the phrase “miserable failure” to return the Wikipedia page for then president George W. Bush as the top result.

Today however the algorithms that detect this are much more complex. The only surefire way to ensure a high ranking page in relevant search results is to create quality content.

3. Use of Long Tail Keywords

One way you can improve your chances of search engines favoring your content is to know it so well that you can anticipate the very specific phrases your customers will search to find your product. Long tail keywords are 3-4 word phrases that are more specific to your industry. Instead of trying to rank for the term “direct mail” the long tail version might be “direct mail marketing in Florida.”

4. Local Search Focus 

Local search is especially important for small businesses. Why? Well, over 50% of all mobile searches are for local. Having your business show up on the map – literally – is just as important as drawing traffic to your website.

5. Social is Becoming More Important

One way that search results get their rankings determined is for the algorithm to look at how many times an article, or video has been socially shared. Social signals are now speculated to be part of the 200+ ranking factors Google’s algorithm uses to determine a web page’s position in search results.

Get Started Today

  • Review your current SEO strategy
    • How do these new tips compare to your current strategy?
  • Find areas of improvement
    • Create a schedule/timeline of how and when you’re going to update your process
  • Do keyword research
  • Follow blogs that provide insight and updates on trends and changes to stay up to date

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