When building relationships with consumers, there’s one very important factor to keep in mind: consumer confidence. With so many buying options out there for consumers, and so many other businesses in your local market to compete with, what makes your business stand out? With Valpak.com’s Business Profile Page, you can establish your organization’s presence in your local market, while rising above the competition.
What Is Consumer Confidence?
Consumer confidence is the amount of trust a customer or client has in a business’s quality of product and/or service. It is what drives a person to frequent a particular restaurant time after time, or for the same customer to be wary of the new cafe down the block. Without trust, there is no way to build a relationship or to engage with a new audience.
This is especially true with small businesses attempting to establish their presence online where the majority of consumers go to find local resources. Small Business Community Association states that 2.6 billion people perform local searches monthly. Furthermore, Social Media Today says that 50% of all Google searches are local. Without the right platform in which to display itself, a business will most likely be lost or forgotten before they can even get started.
5 Ways Valpak Can Build Consumer Confidence
Valpak.com is more than just a direct mail provider. We offer services like content-rich web pages, ROI tracking tools, and digital marketing strategies that can help your business improve on its consumer confidence.
Here are five ways Valpak’s local business listings can help you increase consumer confidence:
1. Unique Content
In 2013, the most recent year for which statistics are available, 2.9 billion coupons were redeemed nationwide. More stunningly, MarketWatch estimates that 95% of mobile users will search for coupons online in 2015. Coupons, giveaways, and contests drive engaged audiences. Valpak.com is a one-stop shop for digital coupons and other unique content, which means we can bring the customer directly to you.
2. Robust Brand Profile
Your brand profile is your first impression with the outside world. As the digital marketing experts at Duffy Agency point out, your brand profile is “the first thing that matters when introducing your brand to new prospects.” Valpak can help you improve your profile by optimizing your website for mobile devices and improving your SEO to drive more traffic to your site. We even provide custom print and digital solutions that meet your targeted marketing needs.
Why do it alone? Valpak has been the trusted name in local direct marketing for more than 40 years. That means we offer unparalleled experience with which you can partner to give your brand authority. Valpak.com ranks high in organic search results and our mobile app currently has more than 700,000 users.
There’s a reason our website and mobile app are so popular: consumers trust us. We can help that trust trickle down to your business. Being featured on Valpak.com will show consumers that you’re a trusted source for local products and services in their community.
5. Exposure and Frequency
Audiences come in many different forms. Some love the traditional Valpak blue envelope, while others prefer digital or mobile platforms. If you already advertise in other Valpak assets, adding listings on Valpak.com will help boost your overall frequency and results—it offers your audience one more place to find your business.
Increase Consumer Confidence Today!
Improving consumer confidence is a great, fast way to drive customers to your business. To increase consumer confidence in your product or service, it’s essential to have the right platform. By partnering with Valpak.com, you can reach local customers through engaged content, increased exposure, and improved brand profile. Plus, you’ll have the assurance of working with a well-established, trustworthy company that has been the leader in reaching customers since 1968—which will help boost not only consumers’ confidence, but your own as well.