As you probably know, your business website is one of your most valuable resources for growing your business. It’s the online hub that represents your brand, your business’ mission and sends customer to your phone, door or email inbox. This means what your website does or doesn’t have is important to its success in building and maintaining customer relationships.
We’ve created a list of the 9 things your website needs in order to grow your business online:
1. Appealing visuals
Think of your website like a job interview. Website visitors are interested, but you haven’t gotten the job yet. You wouldn’t show up to an interview looking sloppy would you? Your website should be the equivalent of a suit and tie, leaving potential customers with a great impression of your ability to do the job. Make sure your images and website design are appealing and represent your brand.
One of the easiest ways to turn away potential customers is to present them with a complicated website. Keep the web address and URL short, simple and easy to remember for repeat visits. The key here is: less is more.
3. Business purpose
Customers don’t want to be left guessing who you are and what you do once they reach your website. Make the who, what and why prominent on your home page, so customers can tell exactly what you can do for them from the moment they click to your site.
4. Clear navigation
As an extension of simplicity, your site needs to have easy navigation. You want your website visitors to seamlessly maneuver their way to each page on the site. Feature your navigation bar prominently at the top in an easy-to-read font, and clearly indicate where the link will take the user.
5. Contact information
Ideally, the visitors to your site will be impressed with what they see. The next logical step is to contact you, or visit your store. Make sure they can find your phone number, email address and business location easily.
Your website should feature your product and service information clearly. The easiest way for you and your visitors is to feature this information in an FAQ section with additional information of individual pages. If a question is already a ‘Frequently Asked Question’, then you can assume people will continue to seek out that information on the FAQ page itself.
7. Call to action
After someone visits your site, you want them to take the next step. Some businesses have a shopping cart online, but for those that don’t, your website should get people to contact or visit you. Provide a clear call to action for “next steps” on every page of your website.
8. Customer testimonials
With the rise of services like Yelp and TripAdvisor, consumers are looking for third-party recommendations more than ever. Make finding that information easy on your site easy by providing customer testimonials on your sidebar or on a separate page of the website. Bonus: you get to monitor the content so only honest and favorable testimonials are displayed.
9. Reliable hosting
What good is a website if it crashes regularly and becomes unavailable? Take the time to research hosting services to choose the right one that will offer your reliable services for consistent performance.
What do you consider vital for your small business’ website?