You may be looking at the title of our post and perhaps wondering, “Only major organizations, big box retailers and businesses such as Whole Foods or Walmart can get the blue Facebook verification check mark.” However, Facebook has rolled out a new initiative aimed at helping small and local businesses. In this article, we’ll discuss what verification means, how to verify your Facebook business page, and the benefits of verifying your Facebook business page.
What Does the Grey Check Mark Mean for Business?
Just like the blue verification badge next to the names of celebrities, politicians, and major organizations or businesses, the local business verification badge will mean that you are who you say you are, and the information is credible. When users turn to Facebook to find information and updates about your local business, they won’t have to wonder if they’ve found the right page. The only difference is that the check mark will be grey instead of bright blue.
Facebook Verification Process
The process on how to verify your Facebook business page is simple and straightforward:
- Click settings at the top of your page
- From general, click page verification
- Click verify this page, then click “Get Started”
- Enter a publicly listed phone number for your business, your country and language
- Click “Call Me Now” to allow Facebook to call you with a verification code
- Enter the four-digit verification code and click continue
It’s also possible to verify your business utilizing certain types of official documentation. You can find more information on the Facebook Help Page about verification, though it should be noted that this process can take more time. Additionally, the verification process will eventually be open to all local businesses. During the rollout, Facebook is only verifying businesses whose page features their physical location.
Facebook Verification Benefits
As we mentioned, when your business is verified, customers can be certain that they’re interacting with the right business. Thus, to a point, the benefits of verification are an extension and exponential growth of the benefits of having a Facebook page. For instance, according to one study, 20% of customers were more likely to check out a store, its product prices, and sales after visiting the company’s Facebook page, and another 14% said they were more likely to actively attempt to visit a local business after seeing its Facebook page while shopping online.
By having the Facebook verification mark, it boosts your credibility and garners trust. More than one billion people visit pages and with 45 million business pages on Facebook, being verified also offers something vital to business owners — ranking your business at the top of Facebook search results.
Facebook is also testing a feature called Shop and Services, which are call-to-action buttons for businesses. While the storefront feature itself has not rolled out yet, other call-to-action buttons are currently in place to help businesses. Dollar Shave Club took advantage of the Sign Up Now button, and the results were 2.5 times the conversion rates of any other comparable, socially geared, new user acquisition. Clearly, the reach and benefits of being verified leave more room for discovery.
So the end question is this — Is your Facebook business page verified?
Verify Your Facebook Business Page Today!
Start by taking the necessary steps in order to verify your page. This is a great opportunity to ensure that all your business information on the page is current and accurate.
Is your page the only one listed on Facebook for your business? Complete a Facebook search to sweep for duplicate pages that you or someone else may have created. If you can, take them down. If not, begin the process of reporting the inaccurate pages to Facebook.
If you haven’t developed a social media marketing and engagement strategy yet, now is a good time to begin planning. Verification is key to boosting engagement, which should then result in increased business website visits, purchases and inquiries. About 60% of Facebook users expect to get a response within a day of contacting a business page, yet the number of Facebook page posts that receive no response is a staggering 87%. That’s a lot of missed opportunities! Make sure to monitor and respond on your Facebook business page so you don’t miss out on potential customers. Facebook is also planning on rolling out a response badge to note business pages that respond to 90% of messages within five minutes. A response badge on a verified business page is an easy way for customers to determine which businesses are worth engaging with. Be ready to capture those customers!