Even though the school season is just ending, back to school season will be here before we know it. While this means tons of shopping and preparation for students and parents, now is the time for businesses to start thinking about where you’re going to spend your advertising dollars.
Back to school marketing doesn’t have to be a huge headache or all that different from the marketing you do throughout the rest of the year. This is especially true if you have a long-standing relationship with a trusted advertising partner like Valpak.
Valpak has worked with Fantastic Sam’s to provide top-notch digital and print marketing that has netted them great long-term success. Here’s what Fantastic Sam’s has done in conjunction with Valpak and what any business can learn in terms of back to school marketing.
Direct Mail Advertising
When Fantastic Sam’s signed with Valpak 18 years ago, they had just purchased the brand and were looking to enhance their brand recognition. At this time digital was in its infancy, so Valpak helped build out successful print and direct mail campaigns that played a huge part in the first phase of Fantastic Sam’s growth. This wasn’t just due to the ads themselves, but also the good working relationship that Valpak and Fantastic Sam’s developed.
Success with Mobile Marketing
As Fantastic Sam’s has continued to partner with Valpak for nearly the last two decades, they’ve worked together to adapt to social and technological trends. Mobile phones are probably the most disruptive innovation of our generation and Valpak has helped Fantastic Sam’s leverage mobile to reach new audiences. According to Jennifer Daniels of Fantastic Sam’s:
“We have experienced that Valpak has been number one in the digital age. It’s helped us reach a completely different client base. A lot of the Millennial-type clients do not open their mail, nor do they check their mailbox. So the fact that they can go online and just clip the coupon or go on their phone and just click ‘Redeem the coupon,’ it allows us to reach that new clientele that normally would not open their mail or look in their mailbox for the ad.”
The main thing to remember for your back to school marketing is that, although the parents will be the ones making the purchases, kids and Millennials will be the ones influencing the decisions. The more effective you are at reaching this younger audience on their smartphones and social media, the better chance you stand gaining additional business during the back to school season.
Amazingly, Fantastic Sam’s has had the same sales rep for the entire 18 years, and a huge part of their continued success is the customer service — not to mention Valpak always makes sure to fit within Fantastic Sam’s budget. Watch the full Fantastic Sam’s success story video and after you’re done, you’ll also be able to get in touch with Valpak to discuss what might work for your business!
Get Started Today
Don’t have a back to school marketing plan right now? No problem. Take a look at Fantastic Sam’s success story, watch the video, and determine how print campaigns, mobile advertising, and leveraging an advertising partner like Valpak can help you make the most of back to school season.