Why Giving Tuesday Matters to Small Businesses

Giving Tuesday is November 28, 2017

Charitable contributions help make the world go ‘round. In 2016, nearly half (42%) of all U.S. small businesses donated as much as $1,000 to charitable organizations. And while you might think they’re donating time or product, they actually prefer cash, to the delight of charities.

Giving Is Good for Business

In a recent poll conducted by Morning Consult for Fortune, 66% of Millennials especially enjoy conducting business with companies that give back. And it’s changing things for the better. Fortune 500 companies are creating new opportunities to give back to local communities through employee volunteering, donations, and grants.

As a small business, authentic philanthropy carries a great deal of weight in your local community. While true philanthropy doesn’t seek recognition, it can be a natural extension of your generosity and participation, increasing brand awareness, solidifying company culture, and increasing new business.

There’s also a tax deduction. Always check with a tax consultant for current tax laws.

Choose Your Charity…

Choosing which charities to support is fun, but can often be difficult. You’ll find that once you begin to research all the needs in your community alone, you’ll feel overwhelmed. You can make the decision a little easier by:

  • Choosing charities that align with your company culture—if you’re a restaurant, choose a food charity
  • Asking your staff to vote on three charities they’d like to support through volunteerism or donations
  • Choosing a governing charity that supports multiple charities, such as the United Way

…But, Choose Wisely

Sadly, there are bogus charities out there. Make sure the charities you are considering for Giving Tuesday and other charitable donations is a verified charity by checking for 501(c)(3) tax-exempt number on trusted sites.

Charity Ratings and Watch Sites

Give What You Can

Charitable giving isn’t about outgiving others. It’s about everyone giving what they can. A nickel given by a homeless person is as valuable as $1 million given by an international corporation. An hour of hard work is more valuable than 8 hours of talking about it.

You can also increase the amount your chosen charity receives in volunteer hours or dollars by broadcasting your support through social media, on menus or flyers, even on spare change jars at the cash register. People love the opportunity to do something good and they’ll respect your business more for being charitable.

Practicing What We Preach

Valpak is proud to participate in charitable giving and community support. In 2016 alone, Valpak employees volunteered 2,084 hours on various neighborhood improvement projects, donated 6 tons of food for Stamp Out Hunger, 1,745 pounds of clothing, and raised funds in support of local and national charities, including:

  • Boys and Girls Club
  • American Heart Association
  • Goodwill Industries, Inc.
  • PARC (Providing Advocacy and Recognizing Capabilities)
  • Toys for Tots
  • Leukemia & Lymphoma Society
  • United Way
  • Big Brothers Big Sisters
  • Habitat for Humanity
  • American Cancer Society

Giving Tuesday is November 28, 2017, but giving is a good practice all year long. Now, choose your charity and start giving.



Fortune 500, New Poll Shows Millennials Prefer Companies That Give to Charity, August 2016

Entrepreneur, 4 Ways Your Company Benefits From Giving Back, January 17, 2015

Leave a Reply

Your email address will not be published. Required fields are marked *

Get In Contact