Online reviews are important in almost every industry. Boosting your reputation online can impact your bottom line, increase Google rankings and turn consumers into brand ambassadors. The trend of online reviews continues to grow, so you can either ignore it or embrace it. We suggest you embrace it.
The Key is to “Ask”
There is nothing wrong with asking for reviews, and we all know that customers are more prone to write about a bad experience than a great one. That’s why it is important to ask for a review from a customer after providing a positive level of service. Your customers already expect a positive sales experience and when you encourage them to tell people about it, they are more likely to complete a review.
A great time to ask for a review is right after a sale but you need to provide direction. Be specific and tell your customers where you’d like them to write the review (Yelp, Trip Advisor, etc.). Also, consider automating this process if you can. For online shoppers, send an email that asks them to review their experience. For in-person sales, have your staff ask customers if they were happy with the service and encourage customers to write reviews online.
Asking Vs. Soliciting
There is a difference between “asking” and “soliciting” reviews. Some review sites frown upon offering some sort of incentive for a review, so try to get the most genuine referrals as possible. Remember to make it fun. Make a game out of it, or set a goal for the number of reviews you are trying to get.
Above all, be authentic in your approach and think about different ways to request online reviews. Perhaps a direct mail survey solo piece, or a social media response driven survey for reviews.
Get Started Today
Ready to get started asking and collecting online reviews? Begin by determining which review sites will benefit you the most, and which are the most appropriate for your business (Hint: don’t forget industry-specific sites). Some ideas to get you started: