If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be a touch point.
You might be surprised to learn that 63% of small business advertising budgets are focused on digital advertising and 45% on direct mail, numbers that held steady from the previous year. Read on for more details.
The annual Small Business Ad Spending survey shows a healthy balance between traditional and digital advertising for small businesses. More than 60% of ad budgets are not solely tied to annual revenue goals. They tend to be fluid and concentrated in the second fiscal quarter.
Advertising remains a joint decision, with nearly 60% of business owners consulting at least one or two other people before committing to a spending plan. About 41% prefer to consult with both traditional and digital media-savvy individuals, showing the continuing importance of online marketing.