Infographic: How Small Businesses Advertise in 2014

If you’re thinking about your business’s advertising budget for next year, take a look at our latest survey. We polled 751 small businesses from a variety of sectors and found a growing trend toward digital ads and social media marketing. If you’re not sure where to spend your advertising dollars, let our 2014 survey be a touch point.

You might be surprised to learn that 63% of small business advertising budgets are focused on digital advertising and 45% on direct mail, numbers that held steady from the previous year. Read on for more details.

Small Business Advertising Infographic
2014 Small Business Advertising

The annual Small Business Ad Spending survey shows a healthy balance between traditional and digital advertising for small businesses. More than 60% of ad budgets are not solely tied to annual revenue goals. They tend to be fluid and concentrated in the second fiscal quarter.

Advertising remains a joint decision, with nearly 60% of business owners consulting at least one or two other people before committing to a spending plan. About 41% prefer to consult with both traditional and digital media-savvy individuals, showing the continuing importance of online marketing.


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