99.5% of consumers use digital devices to access content and information, which shouldn’t be too shocking in this digitally-dependent society. The term mobile device doesn’t just apply to smartphones anymore. Tablets, iPads, e-readers, laptops, and netbooks are being used more so than desktop computers by customers to access information and to pull up mobile versions of websites. As a business owner, this means that you need to be aware of the importance of having a mobile friendly website. The following tools and tips can help you create the best mobile friendly website for your business.
1. Rank Higher in Google Search
Google recently made changes to its search algorithms, which now boosts mobile responsive websites that adapt to any device regardless of size. These mobile friendly websites can receive higher rankings in Google’s search results than their non-responsive competitor sites. There are a wide variety of affordable (and often free) responsively designed mobile website templates to help you transition your site to a mobile friendly one.
2. Test Your Mobile Site
Google has created a tool to test whether or not your site is mobile friendly and includes a link to Google’s criteria for what makes a site mobile friendly and what affects rankings. All you have to do is enter your website’s URL into Google’s test tool and the results will show within a few seconds.
3. Test on Multiple Devices
A simple test on multiple digital devices can tell you if your site is mobile friendly and capable of sending all content to any device no matter the size of the screen. Sites, such as MobileTest.me and BrowserStack.com, make it easy to help you determine whether or not your site is mobile optimized for multiple digital devices.
4. Make Contact Information Easy-to-Find
When a visitor lands on your mobile friendly website, it’s imperative that they be able to locate your contact information easily and quickly. Including the following items can streamline the process for your visitors and make their stay on your mobile site more pleasant:
- Location — If there are multiple locations, include each one, with a link to Google maps
- Days and hours of operation
- Phone number with a clear click-to-call button
5. Create Clear and Visible Content
When creating content for your mobile website, be sure it represents your brand and makes it clear what products or services you sell. Content creation should ensure your brand/brand image is clear and content is engaging, focused, easy to understand, and relevant to your brand. Anything else can become visual clutter and turn off potential customers. Less is more when it comes to mobile optimized websites.
6. Design User-Friendly Forms
Along with providing your visitors with easy-to-find contact information, incorporating user-friendly forms on your mobile website can help you keep track of visitors and increase conversions. Utilizing short contact us forms with simple drop-down menus to input form fields will help to avoid too much scrolling and typing within a small screen area. Clean, user-friendly forms will cut down the time your visitor will have to work to contact you.
7. Use Simple Navigation
Create clear navigation tools using legible fonts, and include simplified navigation buttons such as: menus, services, products, locations, contact us, etc. Make sure customers feel they are receiving something valuable from each page you provide. Get creative and add what’s relevant to your brand and the goals you have for your potential customers.
8. Make Social Sharing Easy
Social media is one of the fastest ways to spread information to hundreds, if not thousands, of people that you would not normally interact with. Make it easy for your visitors to share your content by including highly visible social media buttons on each page (i.e., Facebook, Twitter, Pinterest, Google+, etc.) so they can click to share your content at any time. Visitors can choose to share a blog post you’ve written; coupons and other deals you are offering; photos and/or videos; important links; contests, etc. Hubspot has created a great cheat sheet for creating beneficial social share and like buttons for your mobile website.
9. Create a Click-to-Call Button
Results from the 2015 Invoca Call Intelligence Index show that 61% of mobile searches result in a phone call during the purchasing phase; 75% of respondents reported that making a call directly to the business is the quickest way to get a response. It’s critical that you create a big, clear click-to-call button easy for your visitors to share your content on your mobile website. Once the button is clicked the call is put through. No more switching back to the keypad to make a call.
When you convert to a mobile website, your rankings in Google Search will rise and more customers will be drawn in by the responsive design, which will make viewing your site’s content easy on all mobile devices. With some adjustments, you can convert your current website into a mobile friendly one to increase customer conversions and remain competitive in the global market.
Steps to Make Your Website Mobile-Friendly
Ready to get your site mobile friendly? Start by using Google’s Mobile Friendly Test Tool to test your site’s mobile friendliness. Next, use MobileTest.me and/or BrowserStack.com to test if your website is compatible on a variety of mobile devices. Once you’ve completed these tests, use the above tips to determine which elements of a mobile responsive website you are missing or elements that need to be revamped and check off the things you have already implemented. Should you decide to reach out to a professional website designer, there are a variety of resources available.