Shop Small AMEX & Valpak Farmers Market

Shop Small. Think Big. American Express & Valpak Partner

Shop Small® is a nationwide movement dedicated to supporting and celebrating small businesses and communities. And while Shop Small efforts culminate on Small Business Saturday, recognized as the Saturday after Thanksgiving each year, the Shop Small movement can be embraced year-round!

Consumers look for the Shop Small logo to see where they can support small businesses and they trust Valpak to deliver the savings on the products and services they love. Valpak believes in the value of small business and the power of shopping locally and we’re proud to have supported small businesses through effective direct marketing for over 40 years.

Valpak has teamed up with American Express to offer a variety of Shop Small marketing solutions that will drive consumers to shop, support and save at local businesses like yours. Valpak is a proud supporter of Shop Small and Small Business Saturday which you’ll see carried across many Valpak platforms including our website, the Blue Envelope®, and our direct mail coupons.

What’s in it for you?

While participating in Small Business Saturday is a great one-day opportunity for your business to get local exposure and drive a high volume of traffic to your business during the holiday, the great thing about our Shop Small solutions is that they’re available throughout the year.

As one of the thousands of small businesses that keep America strong, participating in the Shop Small program could help to strengthen your presence in your local community.

Shop Small Advertising Solutions

Promote your business on Shop Small branded coupons in the Valpak Blue Envelope mailed to thousands of homes in your community.

shop-small-couponsShop Small creative

Extend the reach of your offer within a microsite and a search-optimized business profile page on



Ready to market your business with our Shop Small Solutions?

Contact your local Valpak representative to get started today and help attract more customers throughout the year.

To find out more about Small Business Saturday and prepare your small business for the day, visit For other year-round Shop Small marketing tools available to you as an American Express merchant, visit the Shop Small Merchant Marketing Corner.

If you are not yet an American Express merchant, you could find a rate that’s right for your business. Learn more at


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